Hi , <br />
<br />
Welcome to this issue of e*Vision! <br />
Volume III - Issue 2003-06-03<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. We hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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 *+* Read Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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<br />
Hi ,<br />
<br />
How's it going? I hope everything's going well for you <br />
and your business these days.<br />
<br />
Well, it seems that Corey Rudl's at it again – <br />
he's been running around like crazy for the last few <br />
months and he's finally ready to launch his brand-new <br />
service!<br />
<br />
And let me tell you, this is the most exciting thing <br />
to come along in a long time. It's going to help <br />
revolutionize the way small businesses utilize email <br />
in their marketing strategies.<br />
<br />
I mean a few years ago it was possible for the small guys <br />
to really keep up with email marketing on their own... <br />
but now, with all of the changes in technology and laws <br />
in the industry, you have to be on the cutting edge just <br />
to keep up... <br />
<br />
And now Corey's giving us that edge! His new service <br />
includes absolutely everything -- like sequential <br />
autoresponders, newsletter management and automated <br />
scheduling, email promotion management and tracking... <br />
plus all the advanced features that the other marketing <br />
"experts" would never show you… <br />
(most don't even know them).<br />
<br />
Anyway, I know you are busy so I will not rant on about <br />
this... but I just had to let you know that if you get <br />
in on this new release within the next three days, <br />
Corey will throw in $448 worth of free bonuses just <br />
for trying it out risk free for the next 30 days!<br />
<br />
But he's only making this available for the next three <br />
days, then the bonuses will no longer be offered and <br />
you'll have to pay $448 to get them. So hurry and go to:<br />
<br />
<a href="http://dynamic.myemailmanager.com/t.cgi/784169" target="_blank">http://dynamic.myemailmanager.com/t.cgi/784169</a> <br />
<br />
... before this offer runs out! <br />
<br />
All the best,<br />
<br />
Tom Hua<br />
<br />
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               >>>>>>>> Featured Article <<<<<<<<<br />
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              I'M LEAVING SO HERE ARE MY SECRETS<br />
                         by Mark Joyner<br />
     #1 Best-Selling Author of "MindControlMarketing.com"<br />
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    Part I: How I Got Millions of People to Subscribe to <br />
            My Newsletters<br />
    Section B: Viral Marketing<br />
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    <br />
, In Part I-A I talked about the proper way to <br />
use co-registration to get meaningful subscribers to your lists.<br />
<br />
Co-registration is wonderful in that once you get it set up, as<br />
long as the origin-source of your subscribers remains active,<br />
you will have a steady stream of subscribers flowing in.<br />
<br />
It's a great feeling.<br />
<br />
It's a steady stream, but it's still finite.  Further, you're<br />
still at the mercy of the origin-source.  If the source dries up<br />
so does the source of your subscribers.<br />
<br />
Now, what if you could take your existing number of subscribers<br />
and allow them to work to build your list for you?<br />
<br />
This is viral marketing and it's a wonderful thing.  <br />
<br />
(Allow me to reveal for the first time ever some of the viral<br />
theory I developed at Aesop.  These are the terms we used when<br />
we discussed viral marketing at our offices and everyone who was <br />
exposed to this theory had to sign a non-disclosure agreement.)<br />
<br />
Viral marketing is wonderful, but "True Viral Systems" are quite<br />
rare.<br />
<br />
True Viral System: one with a "Spawn Rate" of X > 1.<br />
<br />
Spawn Rate: The Rate at Which Your Viral System<br />
            Grows - That is, for every one person who<br />
            enters the viral system, they will, on <br />
            average, result X number additional people<br />
            spreading the word as well.<br />
            <br />
            If your spawn rate is greater than 1, over<br />
            time you have something that grows and grows<br />
            perpetually.<br />
<br />
Now, every viral system dies at some point even if they are<br />
truly viral.  And your system does not have to be truly viral<br />
for you to benefit.  If you have a spawn rate of X < 1 you<br />
still get growth - and growth, when you're talking about an <br />
email list, *is* a wonderful thing.<br />
<br />
Ah, this is the *theory* of viral marketing.  It sounds <br />
wonderful doesn't it?<br />
<br />
The problem is, getting the actual result is the problem.<br />
Here's where the real value of what I have to tell you surfaces.<br />
<br />
How do you increase the Spawn Rate of your viral system?<br />
<br />
In layman's terms: how do you get people to spread your<br />
marketing message for you?<br />
<br />
1.  The Golden Rule of Viral Marketing:<br />
<br />
    "If there is no motivation, there is no viral <br />
    growth."<br />
    <br />
    What does this mean?<br />
    <br />
    Well, why don't I put it this way:<br />
    <br />
    Give me $500 dollars.<br />
    <br />
    You heard me.  Give me $500 dollars.  <br />
    <br />
    Punk.<br />
    <br />
    Well, you're probably asking yourself right now,<br />
    "why?" (And you may have two other words for me as<br />
    well.)<br />
    <br />
    See, when you ask someone to do something for you,<br />
    unless they have some motivation to do so, they<br />
    simply won't do it.<br />
    <br />
    Note how you reacted when I asked you, out of the<br />
    blue for $500.  (If your reaction was "sure", please<br />
    contact me immediately: <a href="mailto:mark@aesop.com">mark@aesop.com</a>).<br />
    <br />
    Some may balk and say, "Well, I don't have to have<br />
    a reason every time I do something for someone.<br />
    Sometimes I just want to help people."<br />
    <br />
    Well, in that case, your motivation is probably that<br />
    you want to please the favor-asker (or you want to<br />
    avoid the pain you will experience by saying "no.").<br />
    <br />
2.  Motivate People to Spread Your Message by Giving<br />
    Them a Compelling Reason to Do So<br />
    <br />
    Why should they tell people about you?<br />
    <br />
    The classic way to motivate people to spread the<br />
    word is to bribe them.  "Pass this on and we'll give<br />
    you ____" (fill in the ____ with your creativity).<br />
    <br />
    But motivation doesn't have to be so overt.<br />
    <br />
    Sometimes people are motivated to pass things on for<br />
    subtle reasons.  For example, humorous emails are<br />
    some of the most frequently passed on items on the<br />
    net.  One might argue that people are motivated by<br />
    the approval and appreciation they will receive from<br />
    their friends.<br />
    <br />
    In the Real Time Interactive Marketing Experiment (a<br />
    great viral ploy we used to build our lists at <br />
    Aesop) curiosity was the main motivator.  In order <br />
    to see the results of the experiment, people were<br />
    required to tell 3 friends about the experiment.<br />
    <br />
    As you can see, the possibilities here are endless ...<br />
    <br />
Stay Tuned for Part I-C: Multiple Streams of Subscribers<br />
<br />
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Mark Joyner is the CEO of Aesop.com, the #1 Best-Selling Author<br />
of "MindControlMarketing.com" and the creator of some of the most<br />
visited websites in the world.  Mark is leaving the Internet <br />
Marketing business and giving everything away to a lucky 2,000 <br />
people. The actual source code for the systems mentioned above <br />
is included in the package as well as two data CDs with source<br />
code for almost every system Mark has ever created and 18 audio<br />
CDs where Mark is grilled for hours by 14 of the world's greatest <br />
Internet Marketing experts. He gets into even greater detail in <br />
those CDs and reveals things he has never revealed before. Only <br />
2,000 will be sold, so be sure to get yours before they are gone: <br />
==> <a href="http://ustoday.net/snewstd.html" target="_blank">http://ustoday.net/snewstd.html</a><br />
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<br />
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Success to YOU! <br />
<br />
Tom Hua<br />
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 <br />
  <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2003, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua - Editor & Publisher<br />
<a href="mailto:eVision@UStoday.net">eVision@UStoday.net</a><br />
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 *+* Read Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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