Hi ,
 
Welcome to this issue of e*Vision!
Volume III - Issue 2003-10-14
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The e*Vision ezine is specifically focused on the online
marketing of information products. We hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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 *+* Read Past Issues at ==> http://ustoday.net/evision/
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            >>>>>>>> Featured Article <<<<<<<<
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Marketing An Online Business: Your Time or Your Money?
- by Angela Wu
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We've heard it time and time again: starting a business on
the internet can be very affordable when compared to the
traditional 'brick-and-mortar' business.

Unfortunately, this can be taken too far: people sometimes
believe that they can do everything for free... or they try to
cut corners just to save a few bucks and end up paying for it
later, in time, aggravation, missed opportunity, and so forth.

Businesses obviously have to watch their spending. But how
far do you take it -- how much should you attempt to do for
"free"? Generally speaking, nothing is truly free ... if
you don't pay for it in dollars, it will cost you in time.

Here are a few time-saving strategies for the long-run. It
doesn't mean you won't have to put in some time initially,
but making a few wise investments can free up more of your
time later on for more productive purposes.

* Set up a pay-per-click campaign. The initial research and
set-up of a PPC campaign can seem daunting, but once done,
the workload eases tremendously. Your PPC campaign can
provide you with a steady stream of targeted traffic –
for a price, of course.

* Hire one of the numerous firms or individuals that
specialize in search engine optimization to work on your
website. Many fledgling businesses find these services
rather costly. However, a good search engine rank not only
gives you traffic, but it also makes it easy for other
businesses to find you -- they may be interested in cross
-promotion, even if it's as simple as a link exchange.

* Hire a proven copywriter. You can write your own sales
copy, revise it as required, and test it to see how well
it performs... or you can hire someone with experience.
Definitely not cheap, but a good sales letter can earn
you back far more than you paid. Ask to see samples of
his or her work before making a decision.

* Purchase or rent a targeted email list. We're not talking
about those cheap lists that are primarily marketed through
sp^m, but real, reputable, and responsive lists such as
those that can be found at Postmaster Direct,
http://www.postmasterdirect.com/.

* Use an autoresponder. Autoresponders are versatile and
can be used for many purposes, including emailing reports,
software, lists of frequently ask questions, download links,
and customer follow-ups. ListMailPro is an excellent option:
http://onlinebusinessbasics.com/listhost.html.

* Purchase quality materials to help minimize learning
time. Lots of people balk at buying materials because a
great deal of the information may be available elsewhere
for free. That's fine, if you have the time and the
willingness to sift through this information. However,
investing in good materials can help your business start
id common pitfalls (which may also prove to be costly).
The following are options who prefer to save money up-front.
As your business grows, you will have to consider investing
in tools or services to help you better manage your time
instead.

* Get your online education for free. There are numerous
places to get excellent information on marketing - for
instance, forums, newsletters, and article feeds are just
a few places where you can find information. It takes time
to sort through everything in search of great information...
but it -is- available.

* Add content to your site: fresh, original, quality content
that gives people a reason to come back and a reason to
recommend your site to friends. And while you're at it,
consider allowing other sites or publications to reprint
your content in exchange for a resource box and link back
to your site. This can help you build credibility, traffic,
and even sales.

* Learn how to do your own search engine optimization.
There is a wealth of information on the topic, including http://www.searchenginewatch.com/.

* Set up a linking strategy. The more relevant, inbound
links you have, the easier it will be for visitors to find
you. For instance, you can trade links, encourage links to
your site, submit your site for review, and more. Search
engines also love popular sites.
* Build your own list. Publish a quality newsletter, offer
product updates, send out a quote each day... there are many
options for creating a list. Use your list to build trust
and credibility as well as to boost sales of your product
or service.

* Set up joint ventures. Find complementary businesses and
determine how you may be able to work together for mutual
benefit. Send a personalized message to the appropriate
person with the primary benefits and details of your proposal.
Although it can take a fair bit of time to locate appropriate
JV partners, joint ventures have the potential to produce a
pretty profit with little or no out-of-pocket expenses.
Fledgling businesses usually lean towards strategies to help
them save money. Then, as sales start to come in, they
progress to strategies that can help them save time and make
tasks easier. A balanced approach works well -- one that
allows you to spend your time most productively on the tasks
that will yield the best results.
 
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Angela is the editor of Online Business Basics, a practical
guide to marketing a business on a beginner's budget. This
guide offers loads of instantly useable tips and links, in
a down-to-earth style that even marketing "newbies" can
understand! A helpful Online Business Dictionary is included
too... visit: http://onlinebusinessbasics.com/article.html
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The e*Vision eZine is published by Tom Hua
Copyright (c) 2003, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.
 
DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.
 
I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.
 
All the Best, until next time!
 
Tom Hua - Editor & Publisher
eVision@UStoday.net
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 *+* Read Past Issues at ==> http://ustoday.net/evision/
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