Hi ,

Welcome to this issue of e*Vision!
Volume IV - Issue 2004-01-06
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
The e*Vision ezine is specifically focused on the online
marketing of information products. We hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
*+* Read Past Issues at ==> http://ustoday.net/evision/
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
A Special Free Copy of the ‘MP3 Sound Stream Software’
goes to Joe Chengery III. - Offered by Quentin Brown
Streaming Sound Made Easy ==> http://ustoday.net/mp3.html
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>> >>> !!! !!! IMPORTANT !!! !!! <<< <<<
Do you comply with the NEW CAN-SPAM LAW?!
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Hi ,

If you send email for any business purpose, you must…

“Discover How The New Email Requirements Of The U.S.
CAN-SPAM Law Apply To Your Internet Business.”

The new law states that all promotional email
(all means all… solo ads, newsletters, autoresponder
messages and everything except personal email)
to any U.S. resident must comply with new regulations.

Failure to comply puts you at risk of potential civil
fines of $250 per violation (each email is a separate
violation) up to $6,000,000, criminal penalties that
include a felony conviction, jail time and fines, and
the seizure of all your business and personal assets.

Every single email message you’ve been using most likely
fails to meet these regulations. You must immediately
update your message contents to comply with the CAN-SPAM
law or stop sending email.

Go here now to get the facts:

http://www.ipcgold.com/ad/302/CD2067

If you send any promotional email – even to opt-in or
double opt-in lists, each email must comply with the
regulations under the new law. If you send email ads
for other people, you must comply.

Because of the specific requirements of the CAN-SPAM
law, you’ll find that most of the email messages you’ve
been using do not comply. That doesn’t mean you’ve been
doing anything wrong or illegal or sending SPAM. But
now the rules have changed.

You must immediately update every single email message,
including each message in any autoresponder sequence,
to meet the new regulations.

To meet the new requirements, get the facts now:

http://www.ipcgold.com/ad/302/CD2067

Tom Hua

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
“Finally, the First Practical, Step-By-Step, Roadmap for
Internet Success No Matter What Product or Service You
Sell… 100% Guaranteed!”
Click Here => http://ustoday.net/332004/
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>>>>>>> Featured Article <<<<<<<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Google's Latest "Dance,"Looks More Like "Slam Dancing!"
By Merle http://MCPromotionsPress.com
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Google's recent November changes to its algorithm,
now known as the "Florida Update, have left many
site owners in a quandary. Many who were enjoying
top placements, have lost their spots, and apparently,
for no real reason.

Now keep in mind, that periodic algorithmic changes
are a normal and vital maintenance feature of "ALL"
major search engines, but the effect of this particular
"Dance," as these adjustments have come to be called,
has been truly enormous, and carried with it
consequences, still yet unmeasured or understood.

It's hard to tell what kind of "dance" Google was
doing,as, to many, it appears to be more of a form
of "slam dancing". Algorithms are what are used to
rank web pages,and periodic changes are to be expected,
but this one is being hailed as the most substantial
change at Google in years.

Google is definitely trying to clean the spam from
its database, but many innocent people, who claim
not to be using illegal search engine optimization
techniques,were hurt in the process.

Certainly Google's main goal is to provide relevant
results to its users. If they didn't, no one would
want to use them for searching. There was no advance
warning of the change, but that's pretty normal. No
real surprise there.

What is a surprise, however, is that many site owners
who felt they were doing nothing wrong, were penalized
in the process.

Manipulative behavior is definitely being punished.
Google is certainly enforcing their guidelines and
has grown tired of those website owners using "spammy
optimization" techniques and having little or no
real content. Google claims the change is all part
of their continued efforts to improve their search
engine results, but many others have their own
"conspiracy theories" about what lies behind the
big change.

Keep in mind that this is all purely speculation:

1) Some say Google is trying to force small business
owners to join their "AdWords" Program. Since most
of the sites that were hardest hit by the flux,
happen to be highly competitive, commercial ventures
by nature, there are whispers in the shadows, that
perhaps an unpredictable index rating might convince
the "freebie" seeker to join "Adwords," in order
to obtain an ascertainably better placement.

2) The other theory is that Google is trying to
increase their "perceived value" in the eyes of the
business world, as a whole, before issuing their
IPO. This would make them a far more attractive
commodity to potential investors with big bucks.

Certain genres of websites were definitely hit
harder than others. That is a fact, which is not
even being debated. Anyone can quite easily verify
that for them self, with a minimal effort of
research. The biggest classifications to suffer
from the slam, seems to be:

1) Real Estate Agent Sites
2) Search Engine Optimization Sites
3) Travel and Tourism Sites

It would appear that a lot of the sites, now ranking
highest with Google, are more editorial, instead of
commercial. Is this purely coincidence?

So why is everyone so shaken up by this change? Well,
with over 3 billion pages in their index and with
Google powering so many other of the major search
engines,they control a lot of the search engine pie.
Lose ranking with them, and you lose a lot.

As a site owner with a good marketing plan, you
should be using many other promotional / marketing
methods, and not putting all your "eggs in the Google
basket" so to speak. Those who were using Google for
their main source of traffic are definitely hurting
right now. Let this serve as a lesson to diversify
your marketing efforts.

So what's an "honest" site owner to do? Stay away from
irrelevant linking and link farms, and build a quality
site with good solid content. Use keywords in the first
250 words of text on the page, but don't go overboard.
If, when read "out loud," it sounds funny, it's overkill.

Google outlines their guidelines for building a "search
engine crawler friendly" site over at:
http://www.google.com/webmasters/guidelines.html

If you haven't read this in awhile, or maybe you never
have, you just might want to take an attentive look
at it now, in hopes of safely improving your ranking,
by conforming to their guidelines.

Google is also now integrating its "Froogle Listings"
on its pages, so if you sell a tangible product, then
you may very well want to use Froogle as an opportunity
to get better placement.

Froogle is an extension of Google's search engine, which
many people use for product research, before making a
purchase. If there's a Froogle match on an attempted
search, the results will show up on the results page.
For more on Froogle go to:
http://froogle.google.com/froogle/merchants.html

Remember, search engines should only be one small part
of your marketing mix. By relying too heavily on any
"single" search engine for your traffic, you'll likely
find yourself in the position of being irretrievably
out of balance and completely at their mercy, whenever
such an algorithmic quake is inserted into the index.

So be sure to always use a wide variety of marketing/
promotional tactics, thereby, ensuring that the next
time Google goes "Slam Dancing," you don't get an
unintentional elbow in the eye or your feet stepped on.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Merle http://www.EzineAdAuction.com
"Where some of the BEST Deals in Ezine Advertising are Made"
Buy & Sell Ezine Ads in a live auction setting!
Publishers sell off your excess inventory and Buyers
pick up some Fantastic bargains. Go now.
FREE e-book on how to "Write Winning Ezine Ads"
http://www.ezineadauction.com/ebooks/greatezineads.pdf
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>> eBook of the Week <<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Internet Marketing Protégé - by Terry Dean
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Small Town Indiana Farm Boy Humiliates Internet Gurus
By Training Thousands of Average Joe's How to Start One
Supercharged Internet Business After Another....

"YOU Can Quickly and Easily Set-up Fully Automated Internet
Businesses in 42 Days or Less...Each One Cranking Out $3,177
or More Per Month for the Rest of Your Life"

How Many $3,177+ Per Month Income Streams Do You Want?

==> http://www.impsearch.com/a/g.o/tomhua
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
“Finally, the First Practical, Step-By-Step, Roadmap for
Internet Success No Matter What Product or Service You
Sell… 100% Guaranteed!”
Click Here => http://ustoday.net/332004/
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
The e*Vision eZine is published by Tom Hua
Copyright (c) 2004, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.

DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.

I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.

All the Best, until next time!

Tom Hua - Editor & Publisher
tom@UStoday.net
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
*+* Read Past Issues at ==> http://ustoday.net/evision/
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
This is a commercial email.