Hi ,<br />
<br />
Welcome to this issue of e*Vision! <br />
Volume IV - Issue 2004-12-14<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. We hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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   <br />
  <br />
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 >>>  Would YOU like to be a Star at the Parties?  <<<<br />
   Introducing… EzyMagic Miracles - by John Williams <br />
         <a href="http://www.advertisingmasterclass.com/" target="_blank">http://www.advertisingmasterclass.com/</a> <br />
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 <br />
Hi ,<br />
 <br />
"EzyMagic Miracles" is a brand-new ebook, chock-full <br />
of Clearly Explained, Easy Tricks for you to amaze <br />
your friends and colleagues. <br />
<br />
There's also plenty of tips and short-cuts from the <br />
author's years as a Professional Magician. He's taught <br />
sales-people, teachers, medical professionals, grand-<br />
parents and children as young as 9 in his workshops. <br />
<br />
Do you want to break the ice at a party, impress your <br />
colleagues or even put on a show? There are few better <br />
ways to impress people than to "read" someone's mind. <br />
You can even add a touch of magic to some of your <br />
business cards! <br />
<br />
Maybe you'd like some simple stuff to amaze your kids <br />
or some Magic tricks that you can help them to learn <br />
themselves? <br />
<br />
With "Ezy Magic Miracles", you'll have plenty to choose <br />
from. "EzyMagic Miracles" includes an exclusive invitation <br />
to join his Private Members Magic site which opens in <br />
January 2005. Buyers of "Ezy Magic Miracles" will get <br />
their first month free and special discounts from Aladdin's <br />
Magic Shop! <br />
<br />
This book is only available from John Williams, the <br />
author. Grab your copy of "EzyMagic Miracles from <a href="http://www.ezyebook.com/emm.html" target="_blank">http://www.ezyebook.com/emm.html</a> <br />
and start putting some Magic into your life Today and <br />
Everyday!<br />
 <br />
Warmly,<br />
 <br />
Tom Hua<br />
   <br />
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  <br />
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Script Wiz with 100% RESELL RIGHTS… That's correct! <br />
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 <br />
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          >>>> >>>> Featured Article <<<< <<<<<br />
  Three Most Critical questions in your advertising that <br />
  You Must Answer! - By Brett McFall (Edited by Tom Hua)<br />
          <a href="http://www.advertisingmasterclass.com/" target="_blank">http://www.advertisingmasterclass.com/</a> <br />
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 <br />
These are the questions your prospect is asking when they <br />
see your ad. It’s your choice whether you decide to answer <br />
them. But rest assured, they’re being asked.<br />
 <br />
QUESTION #1: “Why are you doing this?”<br />
 <br />
That’s right, in Prospect Land, “Cynicism” is King.<br />
 <br />
It’s a killer question. And it’s one of the first questions <br />
your prospects ask about your marketing. <br />
 <br />
So why ARE you doing it? Actually answer the question? <br />
If you know your prospect is asking it, then go ahead <br />
and answer it for them.<br />
 <br />
Tell them you’re making this offer ...<br />
* because you want to get rid of old stock<br />
* because you want your customers feedback<br />
* because you want to offer better value than anyone else<br />
* because you want your prospects to call you first, instead <br />
  of your competition<br />
* because your husband said he’d leave if you didn’t get <br />
  this business off the ground.<br />
 <br />
Whatever. Just come out and say it. For instance, what’s to <br />
stop you from even writing a subheadline in your marketing <br />
which says...<br />
 <br />
Why We Are Making Such An Irresistible Offer:<br />
 <br />
Then just tell them! You’re in a good mood today ... you’re <br />
in a BAD mood today ... you’re trying to become Australia’s <br />
youngest millionaire ... your marketing coach said you <br />
weren’t offering enough value ... you’re sick of ads that <br />
don’t work etc, etc.<br />
 <br />
The answer might be obvious to you (that is, you want to <br />
make money otherwise you’ll go out of business). But if <br />
you’re making a powerful offer, your customer wants to <br />
know what’s in it for you. “Why are giving me a special <br />
price? Is it faulty? Low quality? A bribe? Protected by <br />
fine print? What is it?”<br />
 <br />
Here’s the second key question your prospect is asking <br />
about your advertising:<br />
 <br />
QUESTION #2: “Why should I believe you?”<br />
 <br />
Oooh, that’s a hardy, isn’t it? That cuts right to the core. <br />
They should believe you because you’re a respected business <br />
person, right?<br />
 <br />
B.S.<br />
 <br />
How many supposed “respectable” business people have we seen <br />
disgraced on TV and hauled off to gaol (or “jail” if you’re <br />
American). Too many, right?<br />
 <br />
Respect is EARNED, not given. And you can only earn it if <br />
your prospect becomes your customer, and you treat them <br />
right over time. Not immediately. But over TIME. That is <br />
WHEN they’ll believe you. Once you’ve proven yourself. <br />
Not before.<br />
 <br />
So face up to it pal – why should I believe what you say in <br />
our ad? Huh?<br />
 <br />
Well, if you had a “no weasel out” guarantee, that would be <br />
a start. <br />
 <br />
If you had testimonials from past customers telling of their <br />
experience with you (and including their FULL name by the <br />
way!), yeah, that’d be a step in the right direction.<br />
 <br />
If you had some experience or qualifications that meant <br />
something to me, the prospect, that too would be good.<br />
 <br />
Ultimately, however, sometimes the most simple things are <br />
the most powerful. Just your TONE in your advertisement. <br />
Are you talking honestly in your copy? Or are you talking <br />
formally and attempting to sound smart?<br />
 <br />
Do you sound like everyone else? Or do you sound like YOU?<br />
 <br />
This can be VERY important. Be real ... because very few <br />
people are.<br />
 <br />
And the 3rd question your prospect is asking is this:<br />
 <br />
QUESTION #3: “Why should I take action now?”<br />
 <br />
Another beauty! Very simply, if your prospect doesn’t take <br />
action as soon as they read your ad, there is very little <br />
chance of them doing so.<br />
 <br />
Life is just way too busy for most people to think that <br />
they’ll come back to read your ad later.<br />
 <br />
Plain doesn’t happen. So if your advertising asks your <br />
prospect to do something now ... and it may be to order <br />
now, fax now, phone now, visit your website (or something <br />
else), then you’ve got to tell them WHY.<br />
 <br />
Yeah, that’s right ... tell them WHY they should get up <br />
off their lazy bums ... put down the remote control ... <br />
ignore their whinging kid ... resist grabbing a coke from <br />
the fridge – AND ACT ON WHAT YOU’VE ASKED THEM TO.<br />
 <br />
And what might that reason be? <br />
 <br />
Well, Sherlock, it might be that your offer is:<br />
 <br />
* Only available for a limited time<br />
* Only available to a limited number of people<br />
* Only available while stocks last<br />
* Only available until you decide to pull it<br />
* Only for those people who know what they want and are <br />
  prepared to take action now to get it<br />
* Only available with a special gift if they mention  <br />
  ad...<br />
 <br />
...whatever. The decision is yours about the WHY. <br />
 <br />
But again, it might be as simple as being honest and <br />
telling folks that you’re busy in store ... and that <br />
you don’t want to be answering the phone all day ... <br />
so the first 5 people to call will get your special <br />
offer ... because after that you’re taking the phone <br />
off the hook.<br />
<br />
Get it?<br />
 <br />
But the point is, if you don’t bother to state why your <br />
prospects MUST act now, response GOES DOWN. Believe me, <br />
I’ve learnt the hard way. With my own money.<br />
 <br />
Take heed of the questions my friend. <br />
 <br />
Answer them in your copy (the “words” of your ad, remember?). <br />
Because chances are, your competitors aren’t.<br />
 <br />
QUESTION #1: “Why are you doing this?”<br />
QUESTION #2: “Why Should I Believe You?”<br />
QUESTION #3: “Why should I take action now?”<br />
 <br />
Enjoy and profit.<br />
 <br />
Warmly,<br />
<br />
Brett McFall<br />
 <br />
P.S. <br />
It's really not related to this topic, but you already know <br />
that you need a P.S. when you're writing a letter (it's one <br />
of the first places your prospect looks!). And my colleagues <br />
get disappointed when I don't use them. So you know …  <br />
here it is.<br />
 <br />
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Hear from Brett McFall Live and Learn a Lot More about <br />
Copywriting at *The Ultimate Advertising and Copywriting <br />
Course On Offer… Ever!* Click the link below for details<br />
<a href="http://www.advertisingmasterclass.com/" target="_blank">http://www.advertisingmasterclass.com/</a><br />
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   <br />
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 >>> >>> Brain Bullet - by Lee Benson <<< <<<          <br />
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almost anything you wanted... without having<br />
to try - or even THINK about - achieving it?<br />
<a href="http://ustoday.net/bb.html" target="_blank">http://ustoday.net/bb.html</a><br />
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  <br />
 <br />
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           >>> >>> eBook of the Week <<< <<<<br />
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Would YOU like to be a Star at the Parties? Introducing… <br />
EzyMagic Miracles - by John Williams. Start putting some <br />
Magic into your life Today and Everyday!<br />
<a href="http://www.ezyebook.com/emm.html" target="_blank">http://www.ezyebook.com/emm.html</a> <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2004, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua - Editor & Publisher<br />
<a href="mailto:tom@UStoday.net">tom@UStoday.net</a><br />
Hitech United Australia Pty Ltd<br />
380 Johnston Street, Abbotsford, Victoria 3067, Australia<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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