, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
 <br />
This is *Under The Spotlight* … <br />
 <br />
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 >>> >>> World Internet Summit goes to Asia in October <<< <<<<br />
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 <br />
Hi , <br />
<br />
I am sending you this message from my hotel room in <br />
Los Angeles, California, U.S.A. where we have just had <br />
our 'WORLD INTERNET SUMMIT - USA '05'.<br />
<br />
It was in deed another successful event that we have <br />
delivered tremendous amount of valuable information to <br />
our attendees. Everyone of them has been very happy…  <br />
<br />
This made my trip Worthwhile!!!<br />
<br />
I am flying back to Melbourne tonight… <br />
<br />
What is coming up in October is even more exciting… <br />
World Internet Summit is going to Asia!!!<br />
<br />
Check this out:<br />
<br />
<a href="http://www.worldinternetsummit.com/asia/" target="_blank">http://www.worldinternetsummit.com/asia/</a><br />
 <br />
<a href="http://www.worldinternetsummit.com/asia/hk.html" target="_blank">http://www.worldinternetsummit.com/asia/hk.html</a><br />
<br />
<a href="http://www.worldinternetsummit.com/asia/cn.html" target="_blank">http://www.worldinternetsummit.com/asia/cn.html</a><br />
<br />
Sincerely,<br />
<br />
Tom Hua<br />
<br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume V - Issue 2005-09-20)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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          >>>> >>>> Featured Article <<<< <<<<<br />
          Keyword Tracking - by Halstatt Pires <br />
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<br />
Keyword tracking allows a site owner to know what keyword <br />
searches are resulting in sales. Search term information <br />
can be logged into a database and presented to web site <br />
owners in a meaningful format. This data can be used to <br />
see which keywords are producing the most sales per search<br />
 and to determine where to focus web marketing. <br />
<br />
What Search Engine or Web Site <br />
<br />
Knowing what search engine a sale has originated from <br />
allows site owners and marketers to know where their <br />
efforts are paying off the most. Good tracking and <br />
analysis software will also show what web site referred <br />
visitors. Knowing what sites are sending the most visitors <br />
allows site owners to give special attention to ensuring <br />
this traffic continues and increases. Knowing what <br />
referrers are generating the most sales further allows <br />
a site owner to hone his or her marketing efforts <br />
toward site referrals that result in the most sales. <br />
<br />
What Keyword Was Searched For <br />
<br />
Knowing what keyword searches are resulting in sales on a <br />
site allows the owner to focus more on those words. Perhaps <br />
you are marketing your site for two main keywords, "air <br />
hook widgets" and "air hooks." Using keyword tracking that <br />
traces keywords down to the sale ensures that you will <br />
know if searches for "air hook widgets" convert into <br />
sales more often than visits resulting from searches for <br />
"air hooks." <br />
<br />
Sales Conversion Ratio of Keywords and Return on Investment <br />
<br />
Tracking keyword searches through to sales allows site <br />
owners to determine the return on investment. If a web <br />
master spends $100.00 on the pay-per-click keyword "air <br />
hook widgets" and sells $1000 worth of product, his or <br />
her return on investment is likely very good. If the same <br />
web site owner spends $100.00 on the keyword "air hooks" <br />
and sells $200 worth of product, it is likely that the <br />
return on investment was not as great. Of course, if the <br />
markup or profit on one product is greater than on another, <br />
this must be taken into account. <br />
<br />
Cost of Keyword <br />
<br />
If a web marketer is using pay-per-click engines, knowing <br />
exactly what has been spent on a keyword, and what the <br />
eturn was, allows money to be put where it will do the <br />
most. Keyword searches, unlike many advertising mediums, <br />
are targeted by the viewer. For this reason, in addition <br />
to the accurate return on investment feedback, keyword <br />
marketing can be very worth the cost. <br />
<br />
Added Benefit of Branding <br />
<br />
Marketing your site by keyword in pay-per-click engines <br />
means that you will only be charged if a person clicks <br />
through your ad to your site. Pay-per-click ads and organic <br />
search listings have the often overlooked added value of <br />
showing the ad or listing many times over in addition to <br />
the clicks the ad or listing receives. Only a small <br />
percentage of people are likely to click on a keyword ad <br />
or search result listing, yet your ad or listing will be <br />
visible time and time again to people searching for terms <br />
you have bid on or marketed, increasing your site branding. <br />
Nonetheless, care should be taken to generate a compelling <br />
key word ad or page description, since in most cases you <br />
will want to receive as many clicks as possible. <br />
<br />
Conclusion <br />
<br />
In conclusion, if you are spending money on search engine <br />
marketing, it is often well worth the effort to track <br />
your keywords through to sales. Without tracking your <br />
keywords, you will not know where your efforts are paying <br />
off. By tracking your keywords, you are able to put your <br />
efforts where they are paying off the most. <br />
<br />
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Halstatt Pires is an Search Engine Optimization Specialist <br />
with MarketingTitan.com - an Internet marketing and <br />
advertising company in San Diego. <br />
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 <br />
           <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2005, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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