<$firstname$>, from Tom Hua - Publisher of e*Vision,
and the co-founder of the World Internet Summit.
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>>> >>> It’s Coming This Friday <<< <<<
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Hi <$firstname$>,
I'm not supposed to let this out of the bag until this
Friday. And right now I can't give you ALL the details.
But what I can do is give you, my loyal friend and
supporter, that all important "insider's edge" that
makes ALL the difference in your Internet Marketing
success.
The edge is this…
I’m the host of World Internet Summit 2006 USA this
weekend in Vegas.
And because of that, not only are the attendees going
to benefit, but I’m going to have some news for You
that could change Your internet future too.
Look for a special e-mail I'll be sending you this
Friday.
In fact, take out a pen and mark your calendar now
so you don’t miss it.
This is BIG, *revealing*, and absolutely vital to
your Internet Marketing future.
You won't want to miss it.
Just look for the special email you'll be receiving
on Friday.
This email will be LIVE from the "WORLD INTERNET
SUMMIT 2006 USA" and the subject line will be:
“Important News From Vegas”
So watch out for that. You be glad you did.
Warmly,
Tom Hua
P.S. If you're already making at least $50,000+ monthly
from your websites, you can ignore my email on Friday.
If not, then what it reveals could be the break you’ve
been looking for. In fact, I’m sure of it.
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Welcome to this issue of e*Vision! by Tom Hua
(Volume VI - Issue 2006-09-12)
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The e*Vision ezine is specifically focused on the online
marketing of information products. I hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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Read ALL Past Issues at == http://ustoday.net/evision/
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>>> >>> Featured Article <<<< <<<<
Email Marketing Tips:
How To Write Subject Lines That Get Your E-mails Opened
- By Brian Anderson
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Think about all of those e-mails you're probably getting on
a daily basis with subjects like:
MAKE $75,000 EVERY WEEK GUARANTEED! EXPLOSIVE STOCK PICK
AT $0.45!!!! newsletter THIS IS NOT SPAM! Do you open
these e-mails? Probably not. The subject line makes it
obvious that the e-mail is spam... that it's from someone
you don't know... or it doesn't offer a clear benefit that
makes you want to read it.
Now, how many of your legitimate newsletters and e-mails
are mistakenly deleted by your subscribers who read your
subject lines and assume it must be spam? How many potential
sales could you have saved simply by rewriting your subject
lines?
Here are three ideas that will help you write stronger
subject lines that get your e-mails opened:
Give news: When you write your subject line, you can make
an announcement or give news that your readers will want
to hear. For example: My review of Corey's new course
Increase curiosity: Another good approach to subject lines
is to make your reader curious about what's in the e-mail.
For example: Here's my secret marketing weapon
Emphasize benefits: You can also write subject lines that
emphasize how the reader will benefit from opening your
e-mail. For example: Learn how to increase sales
Remember, too, that you'll always be most successful if you
write subject lines that state a clear benefit and tell the
reader exactly how they're going to save money, save time,
make their life easier, etc., by opening and reading your
e-mail. If you can state a benefit AND create curiosity,
so much the better!
The key when writing subject lines is to emphasize benefits
by considering your product or service from your customers'
point of view:
How will they benefit from taking the time to read your
e-mail? What will they learn?
Is your product or service going to save them time? Is it
going to save them money? Is it going to improve their
lives in some way? Write subject lines that emphasize
these benefits and you'll dramatically increase the number
of subscribers who open and read your e-mail.
Two other key points to remember when writing your subject
lines are:
Keep it short and sweet: Don't let your subjects run any
longer than 60 characters -- and make sure that the most
important details are mentioned first so they don't get
cut off.
If your subscribers can't read your entire subject line
because it's too long, chances are they won't open your
e-mail.
If possible, personalize it: A subject line like "Bob,
here's the info you need..." is going to get a MUCH better
response than simply "Here's the info you need" because
the recipient assumes you know them -- and is therefore
more likely to open the e-mail.
We've proven that personalized e-mail like this can
increase the response you receive by as much as 64%!
So don't take this technique lightly.
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Brian Anderson is an ebusiness consultant with a
background in music and computer science.
Visit his blog at http://brianandersonblog.blogspot.com
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>>> >>> eBook of the Week <<< <<<
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Sports therapy for your relationship. Learn how and
why you can share your man's favorite sport, BASEBALL.
http://www.ezyebook.com/baseball.html
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The e*Vision eZine is published by Tom Hua
Copyright (c) 2001 - 2006, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.
DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.
I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.
All the Best, until next time!
Tom Hua
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Read ALL Past Issues at == http://ustoday.net/evision/
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