, from Tom Hua - Publisher of e*Vision,
and the co-founder of the World Internet Summit.

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>>>>>> First Time at Internet Marketing Seminars <<<<<<
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Hi ,

Sorry about the delay of this issue of e*Vision…
you know, I have been here in Vegas for our World
Internet Summit 2006 USA. I am sending you this from
my hotel room before I fly back to Australia.

What an amazing event!

Jay Abraham’s presentation was the highlight. What a
marketing genius he is! For the first time, he has
addressed at an Internet Marketing Seminar.

Did you watch him live via our Videocast?
You can still watch the archive… details here -
http://ustoday.net/usa06.html

You will also have access to

1) Live Video and video archives to the entire event.
2) The Audio CDs of the entire event.
3) The Resell Rights to the Webcast recording.
… and of course, much much more….


Warmly,

Tom Hua

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Welcome to this issue of e*Vision! by Tom Hua
(Volume VI - Issue 2006-09-19)
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The e*Vision ezine is specifically focused on the online
marketing of information products. I hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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Read ALL Past Issues at == http://ustoday.net/evision/
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>>> >>> Featured Article <<<< <<<<
4 Simple Steps To Blogging For Business - By B. Hopkins
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Blogging is a practice that has been around for at least 5
years. It began with average, but opinionated people with
something to say, who wanted to share their opinions with
anyone who would read them. While it has been popular with
the general public, it hasn't caught on with many businesses
until recently. Blogging can be a powerful tool for marketing
and exposure for any business if done properly. This article
will cover the first steps businesses will need to take to
set themselves up for successful blogging.

1. Select the Appropriate Hosting for Your Business Blog

You first step is to select an appropriate host for your
blog. There are a couple of solutions that you can use to
host your blog. You can:

1) Host it on your own server
2) Host it at a blogging hosting server, such as
livejournal.com or blogger.com

If you host your own blog on your own web site, you will
need to find blogging software that you can use on your
web site. You will need to determine what your web site
server capabilities are, and then determine what blogging
software will work within your server environment. You will
then need to install the software and configure it in order
to begin blogging.

If you host your blog on a blog hosting system, then
everything is already set up for you. All you have to do
is sign up for, and configure your account. Some of these
blogging services are free and some of them will have a
monthly hosting charge.

2. Configure Your Business Blog

Once you have determined how you want to host your blog,
and have installed it, or signed up for your blog service,
you will need to configure your blog.

Configuring your blog includes, what template you want to
use with your blog. Most blogs whether they are on a blog
hosting service, or software that you have installed, will
come with several templates. If you are new to the Internet,
and don't have a lot of programming experience, it is
probably best to stick with one of the templates that has
come with the software or service. It is however, better
if you have some programming background, or have the funds
to hire someone, then you can get your blog to look like
your business web site. Even if your blog is hosted
elsewhere, you can do amazing things with the templates
to get your blog to look very similar to your business web
site. Most services will allow you to modify the templates
that come with their subscription.

Other things that will need to be configured are settings
such as the name and description of your business blog,
the email address you want messages from your blog to be
sent to, how you want your blog archived (posts saved for
future access), what ping services you want to notify when
you update your blog, and other settings too numerous to
mention in this article.

3. Determine the Content of Your Business Blog

This next step can be done before you actually install your
blog, but you will need to determine the topic of your
business blog, and how you want to convey your information
to your target market. The content and topics of your blog
should relate to your industry. You can focus as narrow or
as wide as you choose think is appropriate. In general, it
is a good idea to cover many areas within your industry and
then separate the different areas of your industry into
different categories within your blog.

For example, if you are blogging about your real estate
business, the big topics would be commercial real estate,
residential real estate, and investing in real estate, etc.

However, it would be better to specifically focus in your
main category/industry. For example, if your main industry
is residential real estate, you could have topics such as
renting out your home, buying a home, and selling a home.
Each of these would be a separate category within your blog.

Lastly but most importantly, you should choose topics and
categories that will be of interest to your visitors. You
will need to research the keywords that your customers
would use to find you. There are many keyword research
tools available on the web today that will tell you what
exact phrases, and how often, your target market is using
to find you. These keywords will determine the topics of
your blog entries. You should also use some of the phrases
you have found in your research in your business blog posts.

4. Begin Blogging for Your Business
The last step is to start blogging. You can choose from a
number of different formats to add entries to your blog,
as blog entries can take on any format. Some formats that
you may want to consider include:

1) Writing articles and posting them to your blog.
2) Finding related news items in your industry and posting
them with comments as to what you think of the news item.
) Answering frequently asked questions you get from your
clients.
4) Writing reviews of products/services in your industry
5) Writing "how to" posts 6) Using a free-style posting of
anything you feel would be of interest to your potential
clients and/or customers.

Your style of posting should match what your target market
would find interesting.

Now that you know the basic steps of what needs to be done
to begin business blogging, you can choose how you want to
host your blog, what keywords your target market uses to
find you, and what format would make the most sense to begin
blogging. There are many web sites that have more articles
and in-depth information about business blogging. You can
use these resource sites to help guide you through the
process from making your first post, to getting your first
customer from your business blog.
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B. Hopkins may be contacted at ibroker@earthlink.net.
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The e*Vision eZine is published by Tom Hua
Copyright (c) 2001 - 2006, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.

DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.

I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.

All the Best, until next time!

Tom Hua
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Read ALL Past Issues at == http://ustoday.net/evision/
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