, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
  <br />
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   >>> >>> Listen to Mike Filsaime for F.ree <<< <<<<br />
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<br />
Hi , <br />
<br />
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Great info for starting ... or growing ... your <br />
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<br />
To Your Success,<br />
<br />
Tom Hua<br />
<br />
==> <a href="http://ustoday.net/wis.html" target="_blank">http://ustoday.net/wis.html</a><br />
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 <br />
 <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume VII - Issue 2007-02-20)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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             >>> >>> Featured Article <<<< <<<<      <br />
How to Create a Profit Windfall When Launching a New Product<br />
           By Yanik Silver (Submitted: 17-Feb-07)<br />
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Unless you've been in a cave, you know that Harry Potter <br />
mania is a worldwide phenomenon. Kids and grownups alike <br />
eagerly await the release of each book and movie, and I'm <br />
one of them. I even devoured the last book, "Harry Potter <br />
and the Half-Blood Prince," in less than a day. But even <br />
more interesting than the stories, from a business point <br />
of view, anyway, is the fact that 6.9 million copies of <br />
that book were sold in just 24 hours. Wow! <br />
<br />
Actually, I had my own "big" release just a few days before <br />
the boy wizard ?it was for the tapes of my "Underground <br />
Online Seminar," which are now sold out. However, I have <br />
to admit I didn't fare anywhere near the multi-million dollar <br />
payday J.K. Rowling had, but it still wasn't too shabby. <br />
I raked in over six figures (actually $193,380 to be exact) <br />
in the first 24 hours of my release. <br />
<br />
So what do these two releases have in common? One word...<br />
anticipation. <br />
<br />
Whether it's for the next blockbuster summer movie <br />
(think "Star Wars") or for Harry Potter or even your product? <br />
if you really want a big, monster payday you've got to create <br />
an event. I'm going to let you step behind the curtain a <br />
little bit so you can use some of these same strategies I <br />
used. <br />
<br />
First of all, I need to give credit where credit is due. <br />
My friend, Jeff Walker, helped me formulate the plan for <br />
this release. So let's dive right in? <br />
<br />
Secret #1: Create Anticipation We've already talked about <br />
this, but let's give a few more specifics. I started an <br />
"early-bird" list from my subscribers and customers. I got <br />
people to raise their hands and say "Yes, I want to know <br />
first when you'll be releasing these DVDs." Then once people <br />
were on this list we started "dripping" on them. We used a <br />
blog to post everything from "spy photos" of the product <br />
(which came in a very cool, individually numbered suitcase) <br />
to actual video clips from the event. Each communication <br />
whet the person's appetitie for the upcoming release. Please <br />
keep in mind, these updates were planned out before the start <br />
of the promotion so it wasn't just thrown together by the <br />
seat of our pants. <br />
<br />
Secret #2: Secure Partners' Participation Over the years <br />
I've built up a network of friends and business associates. <br />
I don't "hit up" my Internet friends and associates too <br />
often to promote products, so most of them were eager to <br />
help with this promotion. This is the same thing you can <br />
be doing in your own marketplace. Instead of thinking of <br />
competitors ?you should consider them potential promotion <br />
partners. Also start "digging your well before you are <br />
thirsty." That means building relationships and networking <br />
with people in your industry and marketplace who have <br />
influence and carry weight. <br />
<br />
Secret #3: Promotion Tools Everybody has too much to do and <br />
too little time to do it,so the more you can "spoon-feed" <br />
your partners the better. Yes, some people will take the <br />
extra effort to do their own promotions, but most people <br />
would rather have a pre-made "cut and paste" email or <br />
letter to send. That's why I provided my partners with <br />
"content" in the form of video clips from the seminar that <br />
they could release to their list. This put more people on <br />
the early-bird list who were "glued" to that particular <br />
partner. Cater to everyone's laziness and make it "fill-in-<br />
the-blank" or turn-key simple. <br />
<br />
Secret #4: Get People Buying I wanted to make sure people <br />
were really excited about the release, so we reminded them <br />
the day before and also one hour before the release time. <br />
Plus, I even added a special time-limited bonus that expired <br />
after 4 p.m. on the first day of the launch. That gave people <br />
one more incentive to order right away. You can't stop with <br />
one notice about a launch ?you've got to remind them multiple <br />
times when everything is happening. <br />
<br />
Follow these 4 secrets and you'll see some big numbers in <br />
no time flat! <br />
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Yanik Silver is recognized as the leading expert on <br />
creating automatic, moneymaking websites...and he still <br />
doesn't know how to put up a website. He is the author, <br />
co-author or creator of several best- selling online <br />
marketing books and tools. His newest resource for <br />
making this year your best yet are found here- <br />
<a href="http://www.SurefireMarketing.com" target="_blank">http://www.SurefireMarketing.com</a> <br />
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The doors are still open on the world's biggest internet <br />
business event. This year there are 7 key reasons why <br />
you MUST attend WIS Australia in March 2007. Including <br />
a BRAND NEW surprise. Read all about it here:<br />
==> <a href="http://ustoday.net/wis.html" target="_blank">http://ustoday.net/wis.html</a><br />
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 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2007, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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