, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
  <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
>>> >> Controversy at World Internet MEGA Summit << <<<<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
Hi , <br />
<br />
With all the promotion around the world's biggest <br />
internet business event in Singapore on May 26-29, <br />
one of our experts, Stephen Pierce, has been publicly <br />
challenged to prove his internet income claims.<br />
<br />
Stephen Pierce has answered the public challenge, <br />
and in fact made a bold claim like never before.<br />
<br />
He has agreed to make US$100,000 inside 4 days using <br />
only a laptop computer and an internet connection. <br />
And he's going to show every step along the way to <br />
the LIVE audience at World Internet MEGA Summit.<br />
<br />
Will he succeed?  <br />
<br />
I can tell you that just to see this demonstration <br />
alone will be worth the price of admission. He's <br />
pretty fired up. But NO-ONE has ever made this much <br />
mo~~~ney LIVE before.<br />
<br />
Not only that, but Stephen will then give all the <br />
money to charity.<br />
<br />
We're calling it the "Thrilla' In Singa'!" And <br />
we've never had such huge public interest.<br />
<br />
What's more, we believe in Stephen so much that we <br />
have run a newspaper advert to answer the challenge <br />
and it's caused quite a stir. You can see it here:<br />
<br />
<a href="http://www.worldinternetsummit.com/challenge.pdf" target="_blank">http://www.worldinternetsummit.com/challenge.pdf</a><br />
<br />
Just click on Stephen's photo if you want to come <br />
and see it LIVE for yourself. Unbelievably value <br />
at just $197 a ticket. <br />
<br />
 <br />
Warmly, <br />
 <br />
Tom Hua<br />
<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
  >>> >>> Be a part of the history with WIS! <<< <<<<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
WIS is now hosting a true Global Internet Business <br />
event in Singapore, 26–29 May, 2007 with people from <br />
all over the world. This will be the BIGGEST and the <br />
BEST Internet Business Seminar in the history…  <br />
No matter where you live in the world, YOU are invited! <br />
==> <a href="http://worldinternetsummit.com/mega.html" target="_blank">http://worldinternetsummit.com/mega.html</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= <br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume VII - Issue 2007-05-15)<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
            >>>> >>>> Featured Article <<<< <<<<      <br />
          5 Things Google Doesn't Want You to Know<br />
      - By Elliot Briana Scurry (Submitted: 11-May-07)<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Google Adwords, the final frontier, the novice internet <br />
marketer's best friend! But is it really? <br />
<br />
Google can make you or break you and according to their <br />
own data, 7 out of 10 are broken. This isn't because Google <br />
doesn't work - it does. You'd better believe it, but like <br />
anything else, you have to know how the game is played FIRST, <br />
not last. There are 5 things Google really doesn't want you <br />
to know. By reading on you'll be among the elite 30% who <br />
play Google all the way to the bank. <br />
<br />
First let me share some background which may be the <br />
biggest myth of all... consider it a bonus. <br />
<br />
Ads are NOT ranked in accordance with the amount bid. Its <br />
kind of like the airline industry. You paid a certain <br />
price for your seat. The person next to paid less, yet <br />
their seat is the same as yours. <br />
<br />
Google ranks using two major criteria... <br />
<br />
1) Language in the ad and landing page which determines <br />
relevancy (quality) <br />
2) How many times the ad is clicked and impressions shown <br />
So for example, if your ad is shown from a search (quality) <br />
1000 times and is clicked through only 5 times (CTR) which<br />
 is .5% then you're in trouble. However, if your ad is <br />
clicked on 10-20 times which is 1-2%, then you're in <br />
business. Google will then start raising your position <br />
and lowering your cost. Sound crazy? Read on... <br />
<br />
Here are the 5 things Google doesn't want you to know: <br />
<br />
1. All accounts are defaulted to the content network. <br />
<br />
Google ships ads out to other search engines and <br />
content networks. Content network is the default <br />
setting for Google Adwords. Being in the Content network <br />
of Google is like the kissmof death for any marketer and <br />
their wallet. Ads shown here get killed in the click <br />
through rate (CTR) because the user isn't looking to <br />
click ads, they are interested in the website's content- <br />
not your ad. Besides this,on the rare occasion they do <br />
click your ad, conversions are miniscule. This is also <br />
where fraud occurs. Adsense based sites get their ads <br />
from the Content network. Ever heard of click robots? <br />
<br />
2. Keywords are too general. <br />
Let's say someone is in the mortgage industry... they <br />
shouldn't use the general word 'mortgage' if they are <br />
selling reverse mortgages or second mortgages. Some <br />
people figure the word 'mortgage' will cover their <br />
bases, but it only drains their bank account. <br />
<br />
3. Use quotes and brackets around your keywords. <br />
<br />
If a marketer is using the keywords making money on the <br />
internet and doesn't use quotes or brackets, then ANY <br />
search that has ANY of those 5 words in it will trigger <br />
an impression and drive your CTR down dramatically. <br />
<br />
If a searcher uses the words 'making chocolate brownies' <br />
your ad pops up. The quotes and brackets specify the <br />
keyword phrase you want to focus on. With quotes, your <br />
search phrase stays intact but may have other words <br />
before or after it. With brackets, the seracher only <br />
used those 5 words in the exact order YOU put them in. <br />
<br />
4. Put the keyword in the title or body of your ad. <br />
<br />
About 80% of marketers don't use the keyword in their <br />
ads at all. I put in the words 'training my dog' and <br />
only one ad was an exact match. It's true that people <br />
search based on what they want to achieve. Training my <br />
dog was my goal. Another example would be 'buy tires'. <br />
If 'buy tires' were in the title or body of the ad this <br />
would add to the quality score. <br />
<br />
5. There's a way to cut a deal with other search engines <br />
and bypass the content network. <br />
<br />
There are 3 places Google shows ads: a. Home page <br />
b. Content network c. Other search engines <br />
<br />
It's not uncommon to have 40% of your ads shipped out to <br />
other search engines. Once you track this activity you <br />
can cut a deal with them and pay half the price per click. <br />
<br />
People who have a bad CTR and poor quality score end up <br />
paying more per click for minimal results. Google makes <br />
a fortune on desperate advertisers who are often novices <br />
in the business opportunity industry. <br />
<br />
The average click through price for an inexperienced <br />
marketer in this arena is $2.00-$4.00/click. Experienced <br />
marketers only pay $.75-$1.00/click. <br />
<br />
Google will alternate quality ads and poor ads on the <br />
home page in order to satisfy both revenue and users <br />
search queries. However, the poor expensive ads are <br />
usually getting low conversion therefore draining <br />
your account. <br />
<br />
Is it any wonder the stock price was worth of $500 <br />
a share earlier this year? <br />
<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= <br />
Briana Scurry is a professional athlete and entrepreneur. <br />
Briana uses the same focus and drive that has brought <br />
her success on the soccer field to the internet <br />
marketing Industry. She can be found at <br />
<a href="http://www.google-adwords-advertising.blogspot.com" target="_blank">http://www.google-adwords-advertising.blogspot.com</a> <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
         >>> >>> eBook of the Week <<< <<<<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
At last, there's a clear guide for our Seniors<br />
and their families; get advice and support<br />
with health care and more! Get it now! <br />
<a href="http://www.ezyebook.com/senior.html" target="_blank">http://www.ezyebook.com/senior.html</a> <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
  >>> >>> Be a part of the history with WIS! <<< <<<<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
WIS is now hosting a true Global Internet Business <br />
event in Singapore, 26–29 May, 2007 with people from <br />
all over the world. This will be the BIGGEST and the <br />
BEST Internet Business Seminar in the history…  <br />
No matter where you live in the world, YOU are invited! <br />
==> <a href="http://worldinternetsummit.com/mega.html" target="_blank">http://worldinternetsummit.com/mega.html</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= <br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2007, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=