, from Tom Hua - Publisher of e*Vision,
and the co-founder of the World Internet Summit.

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=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Welcome to this issue of e*Vision! by Tom Hua
(Volume VII - Issue 2007-06-26)
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The e*Vision ezine is specifically focused on the online
marketing of information products. I hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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Read ALL Past Issues at == http://ustoday.net/evision/
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>>>> >>>> Featured Article <<<< <<<<
Increase Website Sales And Slaughter The Price Concern
- By Alan Quan
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Only ineffective sales messages are always "fair" and
compare their products directly with their competitor's
similar products. It's like always comparing apples to
apples - but who says you can't compare apples to oranges
instead? Use these four persuasion strategies for your
website and watch your sales increase!

Persuasion Tactic #1 Confuse the price concern with
indirect comparison. Let's say that you are selling CDs
for a seminar. You can go around the price issue by
saying this?

The CD-set may cost $397, and that's a lot of money. But
think about the money you saved if you actually went to
the 3-day seminar.

You would be coughing up $300 for the airplane ride, $300
for the luxury hotel, $600 for the admission ticket into
the seminar, and an extra $200 for food, drinks, and
entertainment - therefore, you are actually investing $397
instead of the whopping $1400 for getting essentially the
same information.

You've made it seem that the price issue here isn't
directly comparing with your competitors. So you are
making a comparison of the value of the CD-set versus
the much more expensive live seminar!

Persuasion Tactic #2 Bring up the labor and research
it took to develop your product. For this example,
let's say you are selling vitamins and your price is
higher than the competitor's. Tell your prospects
(if it's true) that your vitamins:

- Is researched by a team of 1000 world class scientists
that cost millions of dollars.

-Took ten years of constant research to reach your
perfect formula

-Organically harvested and costs millions of dollars
more to bring the best of nature to your customers.

This justifies why your product is more expensive by
demonstrating that millions of dollars of labor that
is packaged into your product.

Persuasion Tactic #3 Sell the ?bulk' benefits your
product offers. Return to the vitamin example. This
technique doesn't even compare your product with money.
Show your prospects how much food they will have to
eat to equal the amount of nutritional benefit found
in your vitamin.

For example your vitamin offers:

- The vitamin E found in 5 pounds of peanut butter
- The vitamin C found in 60 large oranges
- The vitamin B found in 70 pounds of beef

Definitely your vitamins are cheaper than 70 pounds of
beef, 60 large oranges, and 5 pounds of peanut butter.
So you're making them feel like they are getting a
great deal!

Persuasion Tactic #4 Split the price into easy payments.
If you want to squeeze extra cash from your prospects,
this is a great way to go even if you price is higher!
Sales will increase if you offered them two options to
either pay one larger sum or splitting it up into easy
instalments.

For your $1000 product, offer them 4 easy payments
of $250. Conversion will increase if you give them
these options.

The funny thing is that it has been shown that if you
offer a ?premium' package for $1500 split into 8 easy
payments of $187.50 instead, there is no difference in
conversion rate but a big difference in your wallet!

These sneaky persuasion tactics are great at making
it hard for your prospects to make an direct and easy
price comparison. This also reveals the "not so
obvious" monetary value of the product you are
selling.

So if you are experiencing a sales plateau and you
think price may be the concern, start applying these
techniques today. If anything you will most likely
see an increase in sales and boost of revenue!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Alan Quan is an internet marketing coach and owns
a successful internet business selling high-end
information products. He is helping and now giving
his coaching FREE to entrepreneurs who are serious
about making money on the internet. Visit
http://e-bizcoachalan.com/articles.html
and see if you qualify for his exclusive program.
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=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
eBookWholesaler Membership fee will be increased soon
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
eBookWholesaler was one of the very first membership
websites on the Internet. After more than 6 years, we
are still offering more products with resale licenses
than anyone else online. The subscription fee will be
increased very soon to justify the huge value of the
membership. So?if you have ever considered to join,
this is the time ?
http://ebookwholesaler.com
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
The e*Vision eZine is published by Tom Hua
Copyright (c) 2001 - 2007, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.

DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.

I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.

All the Best, until next time!

Tom Hua
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Read ALL Past Issues at ==> http://ustoday.net/evision/
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