, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
  <br />
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, <br />
<br />
WORLD Internet Summit and The Internet Marketing Main <br />
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To Your Success,<br />
<br />
Tom Hua<br />
<br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume VII - Issue 2007-07-24)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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            >>>> >>>> Featured Article <<<< <<<<      <br />
 How To Get Started With Google AdWords - By Steve Ashton <br />
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<br />
Google AdWords innovative pay per click advertising <br />
engine is one of the best and most useful tools currently <br />
available. Although not the only program offering this <br />
service, it is by far the best simply because it reaches <br />
so many people. By advertising with AdWords, you have <br />
access to the 100 million Google users that use their <br />
search engine. By levering Adsense as well you are getting <br />
access to millions more targeted visitors. Another key is <br />
that Google rewards you with more clicks for less as you <br />
write better and more optimised ads! More on this later... <br />
<br />
Getting Started <br />
<br />
It costs $5 to sign up and get started with AdWords. Once <br />
you've signed up, you need to select your keywords. This <br />
step is very important as it will be these keywords that <br />
will launch your ads. Select keywords that target your <br />
product or service. Make sure you do some research before <br />
you start entering in your keywords to ensure that people <br />
are using these search terms to look for your product. <br />
The more popular the keyword, the more Google charges for <br />
each click. To help keep track of the performance of your <br />
ad campaigns it is useful to manage the selected keywords <br />
in multiple AdGroups and this will also help you to use ad <br />
text specific to each keyword. <br />
<br />
Your next step is to decide where to target your ads. You <br />
can choose to have your ads only appearing on Google's <br />
search page and their network of partner sites. When people <br />
perform a search that is related to your keywords, your ad <br />
will appear either on top or on the right hand side bar. <br />
You can also choose to have your ads appear on Google's <br />
Adsense network. These are web site publishers who have <br />
allowed Google to display ads within the content of their <br />
web sites. You must also select which geographic locations <br />
you would like your ad to appear. If you are selling a <br />
service that is only useful in the UK then you don't want <br />
to be wasting money by paying for clicks from US users! <br />
Again, it can be useful to create AdGroups or campaigns <br />
for each individual country if you are selling world wide. <br />
<br />
Setting and Managing Your Budget <br />
<br />
When you first get started I would recommend starting on <br />
a low budget by keeping your daily limits low. Doing this <br />
will allow you to track and analyse the keywords you are <br />
using to ensure they are cost effective without losing too <br />
much money. Once you have a positive ROI on a keyword then <br />
you can start to increase your ad spend. If a keyword is <br />
performing badly, change it or get rid of it and try some <br />
others. <br />
<br />
Creating your Ad Text <br />
<br />
The key to success is to make your ad stand out. Describe <br />
what you offer and how it can benefit them. Include your <br />
keywords in the title whenever possible. Although it creates <br />
more work for you, try and create an ad for each keyword <br />
your using. Another great tip is to capitalise the first <br />
letter of every word you use, in both the title and the <br />
text. In your text, try and use action words that tell <br />
them what to expect when they click and what benefits are <br />
in store for them. Your aim is to improve the overall <br />
quality score of your ads. This score determines where <br />
you appear in the list of ads. A high quality score and <br />
you'll be near the top, even if you're not paying the <br />
highest CPC rate. A low score and you'll be near the <br />
bottom where it is hard to get clicks. <br />
<br />
Conversion Tracking <br />
<br />
Once your ads are up and running it is important to track <br />
where your conversions are coming from. You can review <br />
where sales and leads are coming from and manage the <br />
campaigns based on these results. A cost per conversions <br />
value will be displayed within your reports that can help <br />
you to decide where to bid more or less and which keywords <br />
and ads you need to optimise further. It also allows you <br />
to compare your cost per conversion rate with other non-<br />
AdWords campaigns you may be running. <br />
<br />
I hope this gives you a little bit of an idea about how <br />
to get started using Google AdWords. It is a very powerful <br />
tool that can really explode your sales. It is however, <br />
hard to master and I advise you to continually test, <br />
tweak and improve. <br />
<br />
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A great way to master AdWords is this free 5 day e-<br />
course. It's called "5 days to success with Google <br />
AdWords" and there's no charge for it. You can find <br />
out about it here: <br />
<a href="http://www.moneymakingshed.com/FreeAdWordsCource.html" target="_blank">http://www.moneymakingshed.com/FreeAdWordsCource.html</a><br />
Get more mon.ey making tips at <br />
<a href="http://www.moneymakingshed.com" target="_blank">http://www.moneymakingshed.com</a> <br />
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 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 eBookWholesaler Membership fee will be increased soon<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
eBookWholesaler was one of the very first membership <br />
websites on the Internet. After more than 6 years, we <br />
are still offering more products with resale licenses <br />
than anyone else online. The subscription fee will be <br />
increased very soon to justify the huge value of the <br />
membership. So if you have ever considered joining, <br />
this is the time -<br />
<a href="http://ebookwholesaler.com" target="_blank">http://ebookwholesaler.com</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= <br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2007, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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