, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
  <br />
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    >>> >>> Your new list-building s.ecrets <<< <<< <br />
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<br />
Hi , <br />
<br />
I’m sending this email immediately to you. My partner at <br />
World Internet Summit Brett McFall has just uploaded a <br />
hot new interview with UK list building expert, Tim <br />
Brocklehurst.<br />
<br />
He was once a World Internet Summit attendee. Now he’s <br />
got people beating his door down wanting to know his <br />
s.ecrets for building huge, responsive lists in no time <br />
flat – even if you’re a beginner.<br />
<br />
Listen now as he reveals how to build your list to <br />
5,000 people and turn it into $5,000 a month passive <br />
income. Incredible!<br />
<br />
Listen now before your competitors do. Brett’s interview <br />
with Tim is right here:<br />
<br />
<a href="http://www.worldinternetblog.com" target="_blank">http://www.worldinternetblog.com</a><br />
<br />
Then come and meet Tim LIVE at World Internet Summit UK <br />
– November 15-18 with this limited time only offer:<br />
<br />
<a href="http://www.worldinternetsummit.com/tomhuauk.html" target="_blank">http://www.worldinternetsummit.com/tomhuauk.html</a><br />
<br />
To Your Success!<br />
      <br />
      <br />
Tom Hua<br />
<br />
P.S. <br />
<br />
This Thursday come behind the scenes as we release <br />
a video which reveals what no-one else dares to. <br />
“Do people actually make any money after attending <br />
World Internet Summit?” We confront the topic head-on <br />
and won’t B.S. you about the reality.      <br />
<br />
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 <br />
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     The First Internet Marketing Blog in Chinese <br />
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Once a customer and now a good friend of mine, Haiming <br />
Jiang has finally released the First Internet Marketing <br />
Blog in Chinese. If you read Chinese, no matter where <br />
you live in the world, you must visit his blog! ;-)<br />
If you are interested in marketing your product in <br />
Chinese market, Haiming is also a great potential <br />
JV partner to talk to… <a href="http://www.jianghaiming.com/" target="_blank">http://www.jianghaiming.com/</a><br />
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 <br />
 <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume VII - Issue 2007-10-23)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
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            >>>> >>>> Featured Article <<<< <<<<      <br />
   5 Powerful Copywriting Tips & Why You Should Use Them <br />
By Dan Lok (c)2007 Quick Turn Marketing International, Ltd. <br />
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One great thing about copywriting is it’s a never-ending <br />
discovery. There’s literally no end to your copywriting <br />
education. That sentiment has been echoed by all the great <br />
copywriters through the years. And quite often an <br />
experienced writer will re-discover things learned before. <br />
<br />
Exposure, practicing, writing and learning are the only <br />
ways you’ll make the science of copywriting second nature. <br />
<br />
And when that happens…it becomes distilled within your <br />
personality and writing style to be expressed as <br />
copywriting art. For copywriting truly is a science <br />
and an art form. <br />
<br />
Today you’re getting 5 must-do tips that’ll help transform <br />
your copy into power copy. Absorb them and use them. They <br />
work! <br />
<br />
If you do your own web copy, then go back and check it <br />
against what you’re about to learn. If you’ve been writing <br />
for a while, a refresher never hurt anyone. And maybe you’ll <br />
think of something new about your self and your writing. <br />
<br />
Power Tip #1: There are a number of valuable tests to do on <br />
your own copy during the review and edit process. Here’s <br />
just one…as you read your copy ask your self, “So what?” <br />
<br />
Have you ever read a sales letter, email, or any written <br />
advertising and thought those two words about what you read? <br />
I’m betting you have. <br />
<br />
Well, guess what, so does everyone else. That’s why it’s so <br />
important to do this. If you cannot give a compelling and <br />
great answer to that question about your copy, then you <br />
know what to do. Edit it, revise it, or get rid of it. <br />
<br />
Doing that one exercise for your entire piece will only <br />
make it stronger, more compelling, and more persuasive. <br />
<br />
Power Tip #2: Maybe you don’t know that all buying decisions <br />
are based on one or more emotions at the “root” level. It’s <br />
true. Everyone ultimately buys for emotional reasons and <br />
then makes every attempt to justify it with logic. It’s <br />
simple… <br />
<br />
Everyone wants to be right. No one likes being wrong, or <br />
being perceived as being wrong. <br />
<br />
If you want to accomplish this feat you must appeal to <br />
emotions. Fear, greed, anger, flattery, exclusiveness, <br />
salvation, lust, desire for love. Skillfully touching <br />
one or more of those emotions will make your copy <br />
compelling and persuasive. <br />
<br />
But how do you know which one is best to use? The answer <br />
lies in your product and market. We’ll get to how and <br />
why your market is so critical in a few minutes. <br />
<br />
Power Tip #3: I’ve seen some disagreement with this next <br />
point. But I’ll tell you why I feel leading with your <br />
strongest point is the way to go. <br />
<br />
The most immediate obstacle to getting your copy read is <br />
to seize and capture the reader’s attention. And then keep <br />
it. Leading with your strongest point gives you a better <br />
chance of grabbing your reader and holding on. <br />
<br />
You hit ‘em over the proverbial head. Make them sit-up and <br />
take notice. Then you use your copywriting skill to build <br />
on that. Establish momentum and keep it going. Then…? <br />
<br />
Move into your second strongest point. Make it compelling <br />
and gently pull your reader along. Don’t try to force it <br />
because force builds resistance. That’s not what you want. <br />
<br />
Power Tip #4: Knowing your audience…your target market…means <br />
understanding as much about them as humanly possible. You <br />
need to know them because you need to know what motivates <br />
them to “want” to buy. If you don’t know what motivates <br />
them, how can you effectively talk to them? More importantly… <br />
<br />
How can you get inside their head and ‘carry the conversation’? <br />
<br />
Because the most powerful copy effortlessly makes the reader <br />
feel the words being read are “their own.” And when you do <br />
this in combination with Tip 2, then your copy takes on a <br />
life of its own. <br />
<br />
Power Tip #5: How do you talk everyday? How do most people <br />
talk everyday? That’s exactly how you want to write your <br />
copy…in normal, conversational, every day words. Of course <br />
there are exceptions and that boils down to your product <br />
and target market. Some markets are a bit more sophisticated <br />
and you need to adjust your copy. But for the most part…<br />
just talk regular. <br />
<br />
This goes hand-in-hand with knowing your target market <br />
and carrying the conversation in your reader’s head. <br />
This is so vitally important but I still see countless <br />
websites that violate this very basic copy rule. But <br />
now you know. <br />
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A former college dropout, Dan "The Man" Lok transformed <br />
himself from a grocery bagger in a local supermarket to <br />
an internet multi-millionaire. Discover how you can <br />
maximize your website profits in minimum time. For a <br />
limited time, you can test-drive Dan's Insiders Club <br />
for 30-days Risk-Free and get $1,165 dollars worth of <br />
bonus gifts. Rush cover to: <br />
<a href="http://www.websiteconversionexpert.com/testdrive.html" target="_blank">http://www.websiteconversionexpert.com/testdrive.html</a> <br />
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 <br />
 <br />
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       >>> >>> eBook of the Week <<< <<<<br />
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Get interviews with Tom Hua and Bryan Kumar <br />
plus lots more with "Internet Money Revealed"<br />
<a href="http://www.ezyebook.com/imr.html" target="_blank">http://www.ezyebook.com/imr.html</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
     The First Internet Marketing Blog in Chinese <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Once a customer and now a good friend of mine, Haiming <br />
Jiang has finally released the First Internet Marketing <br />
Blog in Chinese. If you read Chinese, no matter where <br />
you live in the world, you must visit his blog! ;-)<br />
If you are interested in marketing your product in <br />
Chinese market, Haiming is also a great potential <br />
JV partner to talk to… <a href="http://www.jianghaiming.com/" target="_blank">http://www.jianghaiming.com/</a><br />
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 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2007, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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