, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
  <br />
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 >>>>>>> An announcement and a mistake from WIS <<<<<<<br />
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<br />
Hi ,<br />
<br />
Firstly the announcement… <br />
<br />
I would like to wish you a successful new year ahead. <br />
In fact, we're going to help you make it so with <br />
something brand new that truly could set you up with <br />
passive income, and guess what? We do all the work <br />
for you.<br />
<br />
It launches world wide on February 15. So go ahead, <br />
write this in your diary right now - <br />
<br />
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"February 15 is the day WIS shows me <br />
how to earn mo~~ney for nothing."<br />
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<br />
Did you write it down ,? Go ahead and do it now. <br />
This date could change your whole year. Brett and I are just <br />
putting the finishing touches on this brand new launch right <br />
now so I have to keep a lid on it. But when Brett gives me <br />
the green light, I'll be emailing you quick smart. Just a <br />
little bit excited about that one!<br />
<br />
Now for the admission of a mistake...<br />
<br />
In 2007 we did most things right (luckily). However <br />
, there was one mistake that we made <br />
which caught us unaware.<br />
<br />
In short, we let a professional MC run our biggest ever event, <br />
"World Internet MEGA Summit" in Singapore. Well that wasn't <br />
the mistake. The mistake was letting him do what he did <br />
BEHIND the scenes.<br />
<br />
He recorded interviews with each of the experts from our <br />
event (an idea we gave him incidentally!). But what seemed <br />
like harmless little interviews turned out to be hard<br />
-hitting revelations about how to make at least $100K <br />
per hour.<br />
<br />
Interviews with the best of the best - Mark Joyner, Armand <br />
Morin, Stephen Pierce, Ewen Chia and more. Even Tom and I. <br />
Somehow he got all of us to cough up our biggest secrets <br />
for speaking on stage. Turns out he was more than an MC, <br />
he was very, very smart man.<br />
<br />
Why Tom and I are kicking ourselves is that we didn't <br />
think of doing it FIRST!  But you know what? Snooze ... <br />
you lose.<br />
<br />
Which is why now I'm giving you the link to the website <br />
where you can grab a copy of all these world-first <br />
interviews. You know what else? This is the actual site – <br />
there is no affiliate link. We don't make a cent from it.<br />
<br />
He beat us to it fair and square, and to the victor go <br />
the spoils, right? <br />
<br />
My advice to you , is to grab a copy of this <br />
rare program. You'll hear stuff that is normally only <br />
shared between us experts. Info that attendees would <br />
give their eye-teeth to discover.<br />
<br />
Well now you can. Here's the site:<br />
<br />
<a href="http://www.presentationpersuasion.com" target="_blank">http://www.presentationpersuasion.com</a><br />
<br />
Let our mistake be YOUR gain. <br />
<br />
And another thing, what could you learn from this idea <br />
in order to create products for yourself? If I was you, <br />
that's the 2nd reason I'd be buying it - to model it for <br />
your own future products. <br />
<br />
Anyway ,, check it out (even if only to find <br />
out who the naughty man was that did this to us! ;-)<br />
<br />
 <br />
To Your Success,<br />
<br />
Tom Hua<br />
<br />
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 <br />
 <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume VIII - Issue 2008-01-08)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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            >>>> >>>> Featured Article <<<< <<<<      <br />
    How To Write Killer Headlines For Your Advertisement<br />
                    - By Gunjan Tiwari<br />
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<br />
There is no denying the fact that the success of an <br />
advertisement lies mostly in the headline. The headline <br />
should attract the reader and make him read the rest of <br />
the advertisement. <br />
<br />
The headline should be simply catchy and various key <br />
points should be embedded when deciding on the headline <br />
for the ad. <br />
<br />
The headline should catch attention of the eye at the <br />
first glance. Words in headlines should act as tags for <br />
the advertisement. It should say it all about the content <br />
that follows. <br />
<br />
If a company is selling reasonably priced furniture, <br />
the headline of their advertisement should be 'Durable <br />
furniture for less price'. This headline will attract <br />
the right customers who are on a look out for durable <br />
furniture as well as low cost furniture. <br />
<br />
If the customers to be reached belong to a category that <br />
are interested in decorating their house with beautiful <br />
furniture and aren't concerned about the price to get <br />
the right look, then the headline can be 'Change how your <br />
house looks by our oriental furniture'. <br />
<br />
Anything other than the prospects should not be included <br />
in the headline. If both men and women can use a product, <br />
both of them should be referred to in the title, missing <br />
out even one of the category is like losing a huge number <br />
of potential customers. <br />
<br />
The title should be instant product seller. According to a <br />
research, five times more readers read just the headline <br />
when compared to those who read the complete advertisement. <br />
So the investment is of no use, if the title isn't good <br />
enough to sell the product. <br />
<br />
There can be a possibility that the content of the ad isn't <br />
strong enough. All the harm can be undone by having a <br />
powerful headline. The headline should be centered on the <br />
product and not the company that is selling the product. <br />
The customer's interest should be reflected and he should <br />
feel that he is directly addressed. Start with 'you' and <br />
not 'we'. So if the client specified on mentioning the <br />
company's name, don't start the sentence with it. For <br />
example, instead of writing 'Tylenol - solution for <br />
sever cold ', write 'Got sever cold? Try Tylenol'. <br />
<br />
Never forget to mention the name of the product in the <br />
headline. The product name should be of top priority. <br />
A snapshot of the benefits of the product should be <br />
given in the headline. This is an important quality <br />
of a well-phrased headline. <br />
<br />
The customers look out for advantages when he thinks of <br />
buying a product. Keywords like whiter teeth, nutritious <br />
cereals, or miraculous growth should be incorporated in <br />
the title. If inculcating all these factors have made the <br />
headline long, it should be remembered to write the product <br />
advantages in bold. <br />
<br />
If a visual is placed in the advertisement, it will be a <br />
good complement. As a picture speak thousand words. But <br />
care should be taken that the headline should say some <br />
part of the story and the visual should say the rest. <br />
Don't repeat the headline or the picture. <br />
<br />
Too much of cleverness should not be applied to design a <br />
headline. There are nearly five hundred advertisements in <br />
a local newspaper on weekends. A regular reader reads the <br />
headings of all of them. He will be able to classify between <br />
a false heading and a genuine heading. <br />
<br />
No false promises or information should be included in <br />
the headline. Over smart headlines are good for award <br />
competitions, but don't really work with the savvy <br />
customers. The headline should give out a positive <br />
feeling to the reader.<br />
 <br />
Negativity should be totally excluded as it not only creates <br />
a negative impression but the mind will also be not receptive <br />
friendly. It sometimes confuses the mind and it interprets <br />
a negative meaning of the message being delivered. <br />
<br />
Confidence should be reflected in the headline. Don't <br />
include any doubtful words like if and but. <br />
<br />
Conditional phrases are a strict no. The sentence should <br />
be in present tense, instead of past or future. <br />
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=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
     Let my company help YOU to Stand Out in 2008! <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
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Web Hosting ==> <a href="http://hostingbay.net" target="_blank">http://hostingbay.net</a><br />
Professional Web Development, Programming, .NET project, <br />
Webmaster Services, And much more... find out what we <br />
can do for YOU today ==> <a href="http://webay.com.au" target="_blank">http://webay.com.au</a><br />
==> <a href="http://webay.com.au/html/service.html" target="_blank">http://webay.com.au/html/service.html</a><br />
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=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2008, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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