, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
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 <br />
 <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume VIII - Issue 2008-04-22)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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            >>>> >>>> Featured Article <<<< <<<<      <br />
Attract More Customers With SEO - By Rob Emmerson<br />
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SEO or Search Engine Optimization is actually easier than <br />
it sounds, once you know how to do it. Many new internet <br />
marketers start promoting their websites through traffic <br />
exchanges or by buying paid traffic to their sites. This <br />
can be a very time consuming and expensive way to drive <br />
traffic to your new site. Worse the traffic is typically <br />
not targeted to your niche. <br />
<br />
The best traffic is free traffic provided by the search <br />
engines. If you use proper SEO and build a good site the <br />
search engines will send you more traffic than you dreamed <br />
of, here are some tips to help with your SEO. <br />
<br />
Build a content rich website <br />
<br />
Building a site that has original keyword rich content is <br />
the first step. If your site is rarely updated with new <br />
content there is little reason for the search engines to <br />
visit. It is important to constantly add new content to <br />
your site, search engines are constantly looking for <br />
something new and they aren't easily fooled. If you simply <br />
copy content that is already all over the internet, or use <br />
a cookie cutter web page, you will not get traffic from <br />
search engines. <br />
<br />
Know your keywords <br />
<br />
This is probably the single most important step in building <br />
your website. Keywords and phrases are basically the terms <br />
people enter as search criteria. If you have a site selling <br />
widgets try to think of all the terms people would use when <br />
looking for your particular type of widget. There are tools <br />
available to make this easier Keyword Discovery offers a <br />
free tool to research keywords, as does Google. Research <br />
keywords and phrases with less competition at first, and <br />
then build up to the more popular keywords once you have <br />
some momentum. <br />
<br />
Once you choose your keywords use them on your site. Use <br />
your keywords in your sites URL, home page title, alt image <br />
tags and strategically throughout your pages. Keep your <br />
keyword concentration around 3 to 5 percent on your site. <br />
Too much, or too little and your SEO will suffer. It comes <br />
down to this, a search is absolutely alway about content. <br />
<br />
Develop quality one way links <br />
<br />
One way links pointing to your site are a very important <br />
part of SEO. Search engines use links to rank your site. <br />
In some ways your linking strategy is, such as PageRank, <br />
links to your site are crucial. Every link counts as a <br />
vote in favor of your site. The higher the PageRank of <br />
the site pointing to you, the more the link counts. PageRank <br />
is important in determining wher your site is listed in the <br />
search engine results. Contrary to popular belief, there <br />
is no such thing as a bad one-way link pointing to your <br />
site. Your SEO will not be negatively affected by a link <br />
pointing to you if it could, then all you would need to <br />
do is create a banned page and start linking to your <br />
competition to make them suffer in the rankings.<br />
 <br />
While incoming links can't hurt you, outgoing links can. <br />
If your site points to a site that has been banned by one <br />
of the search engines your SEO will suffer. Be careful <br />
what sites you link to, there are negative consequences <br />
from linking to a bad site. It is a good practice to <br />
check all of your link partners at least monthly. Check <br />
on your link partners to verify that they are still <br />
linking to you and that they are not doing things that <br />
could get them banned. <br />
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Rob Emmerson has written extensivly on the subject of <br />
SEO. He offers a free SEO course at <br />
<a href="http://www.theseosecretrevealed.com" target="_blank">http://www.theseosecretrevealed.com</a> <br />
you can find more tips and tricks at his SEO Blog <br />
<a href="http://www.robemmerson.com" target="_blank">http://www.robemmerson.com</a> <br />
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 <br />
 <br />
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        >>> >>> eBook of the Week <<< <<<<br />
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Ewen Chia’s "Working From Home™ Secret Report" <br />
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=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
       How Can We help YOU to Stand Out in 2008? <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Global Domain ==> <a href="http://ikeys.net" target="_blank">http://ikeys.net</a> <br />
Web Hosting ==> <a href="http://hostingbay.net" target="_blank">http://hostingbay.net</a><br />
Professional Web Development, Programming, .NET project, <br />
Webmaster Services, And much more... find out what we <br />
can do for YOU today ==> <a href="http://webay.com.au" target="_blank">http://webay.com.au</a><br />
==> <a href="http://webay.com.au/html/service.html" target="_blank">http://webay.com.au/html/service.html</a><br />
==> <a href="http://software.bodait.com" target="_blank">http://software.bodait.com</a><br />
==> <a href="http://web.bodait.com" target="_blank">http://web.bodait.com</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2008, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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