, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
  <br />
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  >>> >>> Armand reveals your biggest mistake? <<< <<<<br />
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<br />
Hi , <br />
<br />
**NEWS RELEASE: Only 10 Days until World Internet Summit <br />
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<br />
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<br />
It's all here on video:<br />
<br />
STEP 1: Click on the link below to get access to this <br />
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<br />
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STEP 2: When you reach the website, scroll half way down <br />
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<br />
STEP 4: Click to watch the short interview right away.<br />
<br />
Then register to see Armand Morin and the world's best <br />
internet experts LIVE at World Internet Summit USA - <br />
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<a href="http://tinyurl.com/46lmrg" target="_blank">http://tinyurl.com/46lmrg</a><br />
<br />
<br />
To YOUR Success,<br />
<br />
Tom Hua<br />
<br />
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 <br />
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 <br />
 <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume VIII - Issue 2008-05-13)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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            >>>> >>>> Featured Article <<<< <<<<      <br />
  Don't Forget Your Loyal Customers - By Lynnes Saarte<br />
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In the rush to draw in as many customers as possible, <br />
companies fail to remember those who have already given <br />
them business. The idea of expanding your customer base <br />
is so ingrained in the minds of most business owners <br />
they don't think about who they already have in their <br />
rush to get more. <br />
<br />
Getting new people to shop with you is always going to be <br />
harder than bringing back those who already have. Trust <br />
in a company is an important part of choosing where to <br />
do business. The more I trust a company the more likely <br />
I am to give them more business again. <br />
<br />
But many companies focus only on the initial sale and not <br />
the return business. This is especially true of things <br />
that are only bought every few years. A car dealership <br />
might not worry about keeping in touch with customers <br />
because how often do most people buy a new car? <br />
<br />
Just because a service isn't needed very often, when the <br />
time does come for a person to buy another car, you want <br />
to make sure you're the one they go to. For any kind of <br />
business this is going to be the case. If you focus on <br />
only the moment, you're potentially losing future <br />
business. <br />
<br />
Because of this your company needs to be careful to <br />
encourage previous customers to keep coming back. <br />
You've already proven to them that they can trust you. <br />
Why not use that trust as best you can to ensure a <br />
strong, loyal customer base? <br />
<br />
With how easy it is to keep track of sales and other <br />
customer data your company should be easily able to <br />
get a list of former customers. Go back as many years <br />
as you want to get the largest pool of people possible. <br />
The smaller your business is the farther back you'll <br />
be able to easily go. <br />
<br />
There are a variety of ways to keep in touch with <br />
different customers. Postcard printing is an effective <br />
way, especially if your company has a larger customer <br />
base to focus on. The great part about using postcards <br />
is how cost effective it is to target a large crowd. <br />
<br />
Unlike when dealing with people for the first time, <br />
you by default have a certain amount of good faith <br />
established with these people. They've shopped with <br />
you and they know what they can expect when they come <br />
in again. Because of this the focus you need on your <br />
postcards is going to be different. <br />
<br />
You don't need to describe what your business is and <br />
why it's so good because they already know this. <br />
Emphasize upcoming specials or other sales that might <br />
encourage them to come back in. A well-designed full <br />
color postcard can be as simple as an invitation to <br />
come back in again. <br />
<br />
Sometimes all it takes is a reminder for a person to <br />
feel like coming back. You want to make sure your name <br />
is always at the front of their minds when it comes <br />
time to go shopping. Postcard printing is a cheap <br />
enough method of keeping in touch that the cost of <br />
sending out those full color postcards is more than <br />
worth the return business it will generate. <br />
<br />
For comments and inquiries about the article visit: <br />
Full Color Postcards <br />
<a href="http://printplace.com/printing/full-color-postcard-printing.aspx" target="_blank">http://printplace.com/printing/full-color-postcard-printing.aspx</a>, <br />
Postcard Printing <br />
<a href="http://printplace.com/printing/postcard-printing.aspx" target="_blank">http://printplace.com/printing/postcard-printing.aspx</a><br />
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Lynne Saarte is a writer that hails from Texas. She <br />
has been in the Internet business for some years now, <br />
specializing in Internet marketing and strategies. <br />
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 <br />
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=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Anyone wishes to learn Speaking Chinese Fast and F.ree? <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Here is a brand new website where you can learn <br />
How To Speak Chinese with video... <br />
Try it now. It is f.ree and it is Fun!<br />
==> <a href="http://ispeakchinese.net/" target="_blank">http://ispeakchinese.net/</a><br />
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 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2008, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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