, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
<br />
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           >>> >>> Are You Welcome? <<< <<<<br />
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<br />
Hi ,<br />
<br />
<a href="http://www.twittermarketingmastery.com" target="_blank">http://www.twittermarketingmastery.com</a><br />
<br />
Imagine if you will, you are at work sitting at the<br />
break table with one of your favorite and trusted<br />
colleges and you both are having a personal<br />
conversation about problems you are having at work.<br />
<br />
You feel this conversation is very important to have <br />
now because the problems you and your co-worker are <br />
having are coming to a head and you fear that to soon <br />
things will blow up at work and your days will become <br />
miserable if you don’t take this time to solve it. <br />
 <br />
Now, imagine that while you are trying to have this<br />
urgent personal conversation a third wheel rolls in,<br />
over and between you and your friend’s conversation<br />
and bugs you with asking if you wouldn’t mind buying<br />
from his kid’s school fundraiser and he just won’t<br />
let go until you listen to the spiel about the<br />
benefits of summer camp and the low cost and value<br />
of the products in his catalog. <br />
<br />
How do you feel? <br />
<br />
What would you do? <br />
<br />
Well if this conversation was taking place on Twitter<br />
all you would have to do is press the “Do Not Follow”<br />
button. Or if you want to keep your follower numbers<br />
high you could with the right application just relegate<br />
this third wheel to a list you never check.<br />
<br />
You need to make sure that you join the conversation<br />
you are welcome in, and add value to them. If you<br />
want to get anywhere you just can’t roll in like a<br />
pompous bull and tick everyone off. <br />
<br />
Remember, Twitter is a “Social Network” and Social<br />
etiquette applies.<br />
<br />
There are ways to sell through Twitter and build<br />
followers if you learn to use the social etiquette<br />
that makes how you offer things valuable to your<br />
followers, even to the point of getting your profitable<br />
message re-tweeted.<br />
<br />
Twitter is a huge social network with room for you<br />
to either explode your customer base or fall on your<br />
face so be careful.<br />
<br />
Take heart though if you only remember to do on to<br />
others as you would like them to do to you. You’ve<br />
got a good start. If you would like to learn more<br />
about Twitter and how to use this unique social<br />
networking tool, to yours and every ones, advantage.<br />
<br />
Clicff has an ebook here, I’m sure it can help. <br />
 <br />
<a href="http://www.twittermarketingmastery.com" target="_blank">http://www.twittermarketingmastery.com</a><br />
<br />
<br />
To YOUR success!<br />
 <br />
<br />
Tom Hua <br />
<br />
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 <br />
  <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume IX - Issue 2009-8-25)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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          >>>> >>>> Featured Article <<<< <<<<       <br />
        How to Create a Lead Generating Website <br />
                 - by Matthew Whitworth<br />
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A frequent comment/concern I hear from small business owners <br />
who have had a website for some time, is that they don't <br />
seem to receive many leads, calls or sales as a direct <br />
result of the site. <br />
This is a function of many factors: <br />
<br />
1. The amount of targeted traffic coming to the site. <br />
It is easy to get tons of hits to a webpage, but are <br />
they moderately interested in what you sell? <br />
<br />
2. The content of the webpage ? is it compelling enough <br />
to make a prospect want to take action? <br />
<br />
3. Is there some form of low-risk offer on the page? <br />
e.g. free report download, coupon download, free consultation <br />
etc. or similar? Most sites include contact information such <br />
as phone or email, but no offer. <br />
<br />
4. Are you tracking the results of the lead/sale generation <br />
back to the website ? e.g. Google Adwords conversion stats <br />
or Google Analytics? <br />
<br />
5. Are you following up with leads that take an action on <br />
your site, and give you their contact information? These <br />
warm prospects might not be ready to buy right now, but <br />
they are still probably in ?decision making mode? and will <br />
buy in the next few days/weeks. You need to make sure that <br />
they buy from you! <br />
<br />
All of the above factors need to be working in concert with <br />
each other ? think of the website lead generation system as <br />
a funnel ? each part of the funnel has the ability to convert <br />
more prospects into leads/sales which gives a multiplication <br />
factor on the end result: <br />
<br />
*Traffic generation (100 visitors/day) >>>>>> 100 prospects <br />
<br />
*Prospects visiting website who take action (10 percent) <br />
>>> 10 leads <br />
<br />
*Prospects who are followed up with who close (10 percent) <br />
> 1 sale <br />
<br />
So, for an example business, the above internet marketing <br />
system is converting 100 web visitors into 1 actual sale. <br />
<br />
Now, consider, if we improve the amount of traffic to our <br />
site ? let?s say we can double the amount of targeted <br />
traffic ? so 200 visitors/day. <br />
<br />
Let?s also say that we create a more compelling webpage <br />
and that, as a result, we are able to convert 20 percent <br />
of visitors to leads. <br />
<br />
Finally, consider if we could follow up with a more <br />
enticing offer and we were able to convert 20 percent <br />
of our leads into sales. Now, let?s see the end result: <br />
<br />
*Traffic generation (200 visitors/day) >>>> 200 prospects <br />
<br />
*Prospects visiting website who take action (20 percent) <br />
>>> 40 leads <br />
<br />
*Prospects who are followed up with who close (20 percent) <br />
> 8 sales <br />
<br />
So, you can see by improving each part of the system, <br />
we ended up with 8x the sales ? it is not difficult <br />
to make these improvements to most businesses online <br />
marketing systems. By implementing a series of changes <br />
to your internet marketing strategy, you should be able <br />
to see exponential improvements to your bottom line. <br />
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To find out more, check out our free video which gives <br />
the #1 Secret to Marketing Your Small Business Online. <br />
Small Business Internet Marketing Secrets - <br />
<a href="http://www.mwstrategicmarketing.com/smallbizmktg2/" target="_blank">http://www.mwstrategicmarketing.com/smallbizmktg2/</a><br />
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=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
   Anyone wishes to learn How to Speak Chinese Fast? <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Here is a brand new website where you can learn <br />
How To Speak Chinese Fast with Video Lessons... <br />
==> <a href="http://ispeakchinese.net/" target="_blank">http://ispeakchinese.net/</a><br />
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 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2009, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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