, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
<br />
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<br />
 <br />
To YOUR Success!<br />
<br />
Tom Hua<br />
<br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume X - Issue 2010-3-9)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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          >>>>>> Featured Article <<<< <<<<<br />
The Profits Are NOT In the Numbers: <br />
How to Go Micro With Social Media - by Nancy Marmolejo<br />
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Forget about being the biggest dog on Twitter, and no need to <br />
keep approving anyone and everyone who wants to friend you on <br />
Facebook.<br />
<br />
If you're one who has followed that line of advice, you're <br />
probably staring down a whole bunch of strangers who leave <br />
an endless stream of meaningless spam in your inbox.<br />
<br />
Take my advice and ignore the numbers. Instead focus on what <br />
really counts this year: GOING MICRO.<br />
<br />
Naturally you still need a network, so don't misconstrue <br />
this as an open invitation to have a network of 3.<br />
<br />
But far too many entrepreneurs are missing out on great <br />
opportunities simply because they're still trying to win <br />
the popularity contest.<br />
<br />
I want you to love your business. I want you to love the way <br />
Twitter and Facebook feed your bottom line. But I don't want <br />
you to be putting your valuable time and effort in the wrong <br />
place.<br />
<br />
This is my advice if you want to keep enjoying social media <br />
and profit from your connections. Remember: it's not about <br />
the person with the most friends, it's really about who's <br />
connecting with the valueable (read: profitable) connections.<br />
<br />
1. Focus on Your Top 20 percent<br />
<br />
The 80/20 rule lives. Look at your social networks as a TV <br />
reality show where contestants are vying for a spot in the <br />
top 20 percent. If not, vote them off the show. Focus on <br />
building strong relationships and win-win situations for <br />
your top 20 percent.<br />
<br />
2. Stick with Know, Like, and Trust<br />
<br />
Authenticity is still valuable in business. Be your best <br />
self out there: provide great information, always work on <br />
your credibility, and gain the trust of those who know you.<br />
<br />
3. Rework Your Offers<br />
<br />
With a smaller, more concentrated network you can actually <br />
spend your time connecting to prospects and opportunities... <br />
instead of sending Tweet after Tweet for a free call that <br />
may or may not convert into clients.<br />
<br />
Create strong offers at various price points that make it <br />
easy for people to say YES. And if you're cultivating a <br />
referral network, be sure to make it easy for your network <br />
to send business to you!<br />
<br />
4. Repeat 1-3<br />
<br />
"Keep it Simple" is a great motto to guide your efforts in <br />
a fast moving, complicated world. Social media started off <br />
simple and easy, then it got incredibly confusing and <br />
complicated with so many sites competing for your attention. <br />
These 3 steps will help you focus on what counts.<br />
<br />
Now, it's your turn to decide who you want to be and how <br />
you want to use social media to grow your business.<br />
<br />
Option 1: Super Popular but Financially Shaky<br />
<br />
Option 2: Focused and Financially Sound<br />
<br />
You can make wise choices. Simply return to a mindset of <br />
quality and simplicity in social media and watch your time <br />
free up and your profits increase.<br />
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Nancy Marmolejo teaches heart based entrepreneurs how to <br />
turn their visibility into profitability through online <br />
marketing, social media, and more. An expert in creating <br />
buzz and generating publicity, Nancy knows how to turn the <br />
visibility into profitability with her proven methods. <br />
Get more information by visiting Nancy's blog, <br />
<a href="http://www.VivaVisibility.com" target="_blank">http://www.VivaVisibility.com</a> <br />
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=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
   Anyone wishes to learn How to Speak Chinese Fast? <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Here is a brand new website where you can learn <br />
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==> <a href="http://ispeakchinese.net/" target="_blank">http://ispeakchinese.net/</a><br />
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 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2010, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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