, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
 <br />
 <br />
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   >>> >>> Are you down and feel you are out? <<< <<<<br />
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<br />
<br />
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 <br />
  <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume X - Issue 2010-5-25)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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            >>>>>> Featured Article <<<< <<<<<br />
Article Marketing Strategy: <br />
What Topics Should I Cover In My Articles? - by Steve Shaw<br />
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As you're writing articles for article marketing, you may <br />
wonder what sorts of topics are appropriate for you to write <br />
about. <br />
<br />
Can you write an article about one topic but then have a <br />
link in the resource box going to a website on a completely <br />
unrelated topic? <br />
<br />
This is an excellent question on a topic that can dramatically <br />
impact the success of your article marketing campaign: <br />
<br />
What topics should you cover in your articles? <br />
<br />
You should always write articles on the general topic of your <br />
website. <br />
<br />
For example, if your website is about dog training, then all <br />
of your articles should be on topics related to dog training. <br />
<br />
Why in the world does it matter what your article topic is so <br />
long as you have a link going back to your website in the <br />
resource box? <br />
<br />
Put yourself in your reader?s shoes for a minute: <br />
<br />
If a reader is getting value from your educational article <br />
on dog training, he will likely be interested in additional <br />
information this topic. He will read your article and then think: <br />
<br />
This author knows his stuff about dog training. He is surely an <br />
expert in his niche. I'd like to take a look at his website to <br />
find more information on this topic.<br />
<br />
When you're writing articles on your topic, that is the way <br />
that things should go. <br />
<br />
But what would be the result if your website was about dog <br />
training, but you decided to write an article that was about <br />
how to grow heirloom tomatoes? <br />
<br />
A reader interested in growing heirloom tomatoes would enjoy <br />
your article and then be hungry for more information on this <br />
topic. He would look to your resource box to find out more <br />
about you and your specialty. He?d also like to see your <br />
website to see if you have any additional information about <br />
growing tomatoes. <br />
<br />
And what does he see when he looks at your resource box? <br />
<br />
Information about dog training! What is up with that? <br />
<br />
You had a reader on the hook just ready to be reeled into your <br />
website, but you lost him because your article was not on the <br />
topic of your website. <br />
<br />
Remember, article marketing is not just about the links. The <br />
article matters. The article will be read by human readers who <br />
may then click the link in your resource box that leads back <br />
to your website. Writing on-topic articles makes the most of <br />
your article marketing efforts and increases the number of <br />
people who click the link in your resource box. <br />
<br />
Now, let?s consider how the topic of your article affects your <br />
ranking in Google. <br />
<br />
Every link is not the same. Google likes to see that the link <br />
in your resource box relates to what your website is about. <br />
<br />
One of Google?s goals when looking at the links of your website <br />
is to determine what your website is about. If your article is <br />
about dog training and your website is about the same topic, <br />
then the link in your resource box affirms to Google that your <br />
website is about dog training. This is why an article on a topic <br />
that is unrelated to your website is not very helpful to Google. <br />
<br />
Writing on-topic articles increases the significance of each <br />
link that you build. <br />
<br />
Additionally, when you write articles on the same topic as your <br />
website, your articles can help establish you as an expert in <br />
your niche, which goes a long way in winning customer confidence <br />
and increased sales. <br />
<br />
Writing articles on one general topic takes more focus and effort, <br />
but the result is worthwhile. <br />
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For more info on how you can use article marketing to reach <br />
thousands of potential prospects for your website, go now to <br />
<a href="http://www.submityourarticle.com/report" target="_blank">http://www.submityourarticle.com/report</a> . <br />
Steve Shaw is an article marketing expert and founder of <br />
the popular article distribution service <br />
<a href="http://www.submityourarticle.com" target="_blank">http://www.submityourarticle.com</a> <br />
used by thousands of business owners. <br />
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 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
   Anyone wishes to learn How to Speak Chinese Fast? <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Here is a brand new website where you can learn <br />
How To Speak Chinese Fast with Video Lessons... <br />
==> <a href="http://ispeakchinese.net/" target="_blank">http://ispeakchinese.net/</a><br />
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 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2010, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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