, from Tom Hua - Publisher of e*Vision,
and the co-founder of the World Internet Summit.


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>>> >>> Blogging Your Way To Wealth! <<< <<<
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Hi ,

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To YOUR Success!


Tom Hua
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Welcome to this issue of e*Vision! by Tom Hua
(Volume X - Issue 2010-7-13)
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The e*Vision ezine is specifically focused on the online
marketing of information products. I hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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Read ALL Past Issues at == http://ustoday.net/evision/
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>>>>>> Featured Article <<<< <<<<
Learn More About Website Planning - by Jack Collins
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Successful projects start with careful planning. No matter
what type of project(whether building bridges or organizing
world peace), ample thought needs to be given to the task.
This is especially true for web development. Engineering
the strategy for the site is an absolutely essential phase
for both the website developer and the client.

Thorough website planning helps streamline the process for
the developer while helping the client gain clarity on their
vision and an understanding on the processes to come. Many
questions need to be asked before starting.

Here is a sampling of things to consider:

What are the goals for the website?

Who is the target audience?

What "feelings" should the website design evoke?

How can we express the websites vision?

And this is just the beginning.

No need to get overwhelmed before we start - this is where
the fun begins: Planning a website can be a very enjoyable
and eye-opening experience when you get to think of all
the ways to bring your brand to your space on the web.

Generally, there are 2 perspectives to keep in balance while
in the planning stages of the website:

1.) what is your brand and how will it come across on the
web to fit with the larger vision of the site? and

2.) how will your users experience the site?

It's best to keep the original goals of the website in mind
as you consider the user's perspective and how they will
use the site. All too often, websites are built entirely
around the client's goals and visions with little
consideration about the end user (the customer). Often this
creates a disconnect in the site's purpose and intended
function if the user isn't quite sure how to use the website.

For example, filling the website with industry specific
jargon can help build trust in the website visitor, but
over doing it can leave the user confused and could
ultimately push them to the competition who may talk a
bit more "with" the user versus "at" them. Everyone
involved in the planning phase must always keep the end
user in mind. When a visitor comes to a site, they come
with questions and are seeking answers:

Can I trust this company?

Do they do good work?

Are their products affordable?

Can they get my job done?

Where can I sign up, reserve, buy, call or learn more?

Through careful website planning and design, you want to
have all of these bases covered. The website needs to answer
these questions with haste and provide an easy way for them
to take action - a purchase, filing out a contact form,
signing up for your newsletter, etc.

Since the attention span and patience of a typical user is
very short, this interaction process needs to be clearly
called out so as to not leave them guessing. Some intrigue
is OK on a site if that is part of the fun of your brand
and the experience of your site, but the user should never
stare quizzically at your site for more than a couple
minutes asking themselves questions like this: "I just
want to do X, but I don't know how or where to go." By the
time a user has to ask that question, odds are good that
they will start looking elsewhere - like a competitor's
site. Just sayin.

A well thought out website plan keeps everyone's
expectations inline and ensures that the developer, the
client and the end user all walk away with a positive
experience.
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Connective Web Design offers affordable web design and
website development services specializing in WordPress,
Ecommerce, Social Media and Search Engine Optimization.
http://www.connectivewebdesign.com
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>>>> eBook of the Week <<< <<<
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You can speak in public with this simple guide.
Be always ready to promote your club, business
or yourself. No nerves anymore! Only $17
http://ezyebook.com/words.html
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=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Anyone wishes to learn How to Speak Chinese Fast?
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Here is a brand new website where you can learn
How To Speak Chinese Fast with Video Lessons...
==> http://ispeakchinese.net/
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=


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The e*Vision eZine is published by Tom Hua
Copyright (c) 2001 - 2010, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.

DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.

I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.

All the Best, until next time!

Tom Hua
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Read ALL Past Issues at ==> http://ustoday.net/evision/
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