, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
 <br />
 <br />
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 >>>>>>>>> Meet me in Australia or New Zealand <<<<<<<<<<br />
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<br />
Hi ,<br />
<br />
I just came back from my World Internet Summit 2010 UK.<br />
What an amazing event we had once again, for the 43rd time!<br />
And yes, it was a long trip! I am done for my WIS this year.<br />
We won’t be back until next year.<br />
<br />
However, if you live in Australia or New Zealand, I will <br />
still be able to meet you before the end of the year.<br />
<br />
I will be presenting at the Global Internet Seminar soon <br />
in a city near you… <br />
<br />
Find all the details here – <br />
<a href="http://tinyurl.com/2859o49" target="_blank">http://tinyurl.com/2859o49</a><br />
<br />
Yes, you can get your f.r.e.e. ticket if you are fast enough.<br />
<a href="http://tinyurl.com/2859o49" target="_blank">http://tinyurl.com/2859o49</a><br />
<br />
Don’t wait until next year… meet me before the end of the <br />
year. Every day you put back could mean thousands of dollars <br />
you missed out on making…<br />
<br />
<a href="http://tinyurl.com/2859o49" target="_blank">http://tinyurl.com/2859o49</a><br />
<br />
See you soon!<br />
  <br />
To YOUR Success!<br />
<br />
 <br />
Tom Hua<br />
<br />
PS. You don't have to quit your day job to get started. <br />
That's because creating an online income stream gives <br />
you the ultimate freedom. You can start small, learn <br />
the ropes, and roll out big by setting up your new <br />
moneymaking strategies at a pace that suits you...<br />
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 <br />
 <br />
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    *** If You Speak, Read and Write Chinese... ***<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
... and are Experienced in Internet Marketing. <br />
We need to Talk! <br />
Please email me <a href="mailto:ebusinessbox@gmail.com">ebusinessbox@gmail.com</a><br />
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 <br />
  <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume X - Issue 2010-11-16)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
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             >>>>>> Featured Article <<<< <<<<<br />
   How to Write Good Advertising Copy - by John Beaumont<br />
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There are several steps to writing a good sales letter. <br />
A good headline <br />
<br />
Whilst this stage has fewer words than any of the other parts <br />
of the letter it is in fact by far the most important element. <br />
<br />
In fact the headline can make or break the whole sales pitch <br />
plus if you get the headline right the rest of the letter <br />
flows more easily. <br />
<br />
So what should you bear in mind when writing your headline? <br />
<br />
First and foremost you should remember that we are all human <br />
so naturally we all think in terms of "what's in it for me" <br />
<br />
The way to capitalize on this natural response is to provide <br />
your reader with a benefit.You have to appeal to their <br />
emotions. It is the benefits which will cause an emotive <br />
reaction. <br />
<br />
However do not confuse a benefit with a product feature. <br />
<br />
What is the difference? <br />
<br />
A product feature would be camera x has y amount of pixels. <br />
On the other hand because this item has more pixels than <br />
camera z it takes much better pictures. The fact that camera <br />
x takes better pictures is the benefit. People buy on <br />
benefits whilst features build credibility. (see later) <br />
<br />
Sub-Headers <br />
<br />
Sub-headers are used for 2 main purposes. 1) To break up the <br />
text. This makes the document much easier to read and more <br />
pleasing to the eye. 2) To re-enforce the benefits. You have <br />
to keep appealing to the emotions of the reader. <br />
<br />
However it is important that the sub-headings relate to what <br />
is actually written in the paragraphs that follow. <br />
<br />
The Main Body <br />
<br />
This is where you promote the main points of your offer. <br />
<br />
Bear in mind that you still should be promoting benefits here <br />
but now you can include product features particularly to <br />
appeal to the technically minded. <br />
<br />
The Reasons <br />
<br />
Here you begin to give the reasons why your reader should <br />
take up your offer. <br />
<br />
By this stage the reader is probably beginning to think of <br />
logical reasons why s/he should buy your product rather than <br />
just relying on emotion. The art here is to re-enforce their <br />
emotions by adding to the reasons why they should purchase <br />
your product. You should try to establish what questions may <br />
be going through the mind of your potential client and <br />
attempt to answer these in your text. <br />
<br />
The Offer/Price <br />
<br />
As the title suggests this is where you tell them what the <br />
price/offer is. <br />
<br />
What you have to achieve here is informing your reader that <br />
regardless of the price of your particular product whether <br />
it is in $10's or $1000's they are getting a bargain. <br />
<br />
To help achieve this it is best to reiterate the main benefit <br />
just before you disclose the price. Guarantee <br />
<br />
Whilst hopefully you have created the desire in the mind of <br />
the reader to buy your product at this stage you have to <br />
make them feel comfortable.The best way of keeping someone <br />
in their comfort zone is to offer a guarantee <br />
<br />
Bear in mind that the prospective customer may not know you <br />
and the way to gain trust is to offer a "copper bottomed" <br />
guarantee. <br />
<br />
Free Bonuses <br />
<br />
It is surprising how important free bonuses are. In fact <br />
some people will buy just to get the bonuses!! One of the <br />
main advantages of a bonus is that it offers perceived <br />
increased value. <br />
<br />
Besides the emotional reasons for buying as human beings we <br />
also need to justify to ourselves our decision to buy. <br />
Bonuses help with this decision. <br />
<br />
The Summary <br />
<br />
There are two main points to address here:- 1) To re-emphasise <br />
all the benefits especially the main one. 2) To make the all <br />
important "call to action" <br />
<br />
Postscripts <br />
<br />
These are the little p.s's found at the end of a letter. <br />
Surprisingly these have been found to be very important. <br />
<br />
So what should you put as a p.s? <br />
<br />
Certainly you should reiterate your Main Benefit and highlight <br />
the free bonuses and give reasons why the reader should take <br />
action NOW. <br />
<br />
With all the above parts of your promotional letter there <br />
are three main points you should always bear in mind:- 1) <br />
Always write the copy as if you were speaking to a friend <br />
2) Write with passion about your subject 3) Get your thoughts <br />
on paper first and edit later <br />
<br />
If you are in any doubt as to how to go about writing your <br />
own sales letter then the best advice I can give is to study <br />
those that are obviously successful and follow the same <br />
format. <br />
<br />
Whatever you do don't copy word for word but use as a <br />
"template" to guide you in putting your own stamp on your <br />
proposal. <br />
<br />
To YOUR success <br />
<br />
John Beaumont <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
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          >>>> eBook of the Week <<< <<<<br />
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<a href="http://ezyebook.com/fundraise.html" target="_blank">http://ezyebook.com/fundraise.html</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
    *** If You Speak, Read and Write Chinese... ***<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
... and are Experienced in Internet Marketing. <br />
We need to Talk! <br />
Please email me <a href="mailto:ebusinessbox@gmail.com">ebusinessbox@gmail.com</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2010, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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