, from Tom Hua - Publisher of e*Vision,
and the co-founder of the World Internet Summit.


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>>> >>> Merry Christmas! Happy Holidays! <<< <<<
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Hi ,

Another year is just about to end...
Wow, time flies, doesn’t it?

I would like to take this opportunity to
thank you for your great support during 2010!

The year 2011 is looking greatly ahead.
We have so many major developments and good
news to be shared with you in the coming year.

For now, my team at the World Internet Summit and
I wish you and your family a very Merry Christmas
and a wonderful holiday season!



To YOUR Success and Happiness!


Tom Hua

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*** If You Speak, Read and Write Chinese... ***
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... and are Experienced in Internet Marketing.
We need to Talk!
Please email me ebusinessbox@gmail.com
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Welcome to this issue of e*Vision! by Tom Hua
(Volume X - Issue 2010-12-21)
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The e*Vision ezine is specifically focused on the online
marketing of information products. I hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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Read ALL Past Issues at == http://ustoday.net/evision/
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>>>>>> Featured Article <<<< <<<<
Decorate your PPC Campaign for this Christmas
- by Sanjana Ahuja
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That festive period of the year is here -- with shops selling
Christmas trees, boasting stockings, advent calendars and all
singing Rudolph collectibles; all seems too targeted to flash
sign that the countdown to Christmas has formally begun.

So for the shopaholics; this is the time to grab on those
items they want with big Christmas discount with it. They
want to buy as many as goodies they can buy at half of the
price. So in the world of PPC marketing (pay per click
marketing) this is like a best time of the year when they
can grab the attentions of the buyers looking out for them
or their product. For online retailers this should be the
climax of the year, feathering their nests comfortably in a
warm glow of record breaking profits. With such an expected
increase in customers and traffic your PPC campaigns need to
be fine-tuned, prepared, checked and very convincing. The
competition for search marketers is on.

So what should you or your PPC agency be doing now in
preparation for a lucrative Christmas?

Important things you need to consider before the Christmas PPC
push.

The first step is to look at your PPC account history: If you
selling or advertising a similar range of products from year
to year through your PPC campaign. Then dig into the history
of your previous year campaigns, which will act as a goldmine
of information on which to base this year's Christmas PPC
advertising plans. Study the cost per conversion, cost per
click of the best selling products. Check out which ad
positions were historically your optimum converting positions.

Number of Campaigns and Ad groups to be added: Once the PPC
historical data is studied thoroughly, your next step is to
calculate how many campaigns need to be set up for Christmas
within your PPC account and remember the more the merrier.
The campaign set up should be according to your website look
and feel; ideally one should have separate campaigns for
each brand or product you are selling, so that on a daily
basis you can see easily track the strong and the weak
performers and can make your adjustments accordingly.

Keywords and Match types: Add the festive related keywords
to your campaign: like dresses for Christmas party, wine
for Christmas. Once with ppc management you can figure out
which keywords are the high performing ones; they should
be split into an exact match campaign (keywords which are
only exact match). If you have exact match only campaigns
you will not need negative keywords. Try added different
match types from broad, phrase and exact depending on the
keyword performance.

Add the Christmas zing to your Ad copy: At Christmas time
the competition is very high. So by just increasing your
CPC's and Ad Position will not give you that extra edge over
your competitors; your Ad needs to be the most compelling
among all. Bang on the Christmas terms and reference to make
your Ad copy stand out on the search result page. If your
Ads have a supportive image, jazz it up with a Christmas feel.

Christmas Fancies added to Landing Page: To match the
Christmas ad with your landing page decorate it with
Christmas colors and items. Nothing that makes the page
confusing but something that makes your statement of PPC
sale more prominent. Clearly define your Christmas keywords
and call to action on the page.

Christmas is a significant event for many and little details
such as these make all the difference.

So gear up your PPC management skills and strategies to ride
high on the increased ROI and sales this Christmas.
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Christmas is around the corner. All the PPC advertisers must
have sharpened their campaigns to grab those buyers out there.
So here are the few tips which can strengthen your PPC
management techniques to get those high ROIs this Christmas.
http://www.cranvas.com
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>>>> eBook of the Week <<< <<<
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Catch some of Tom Hua's most
powerful & unique techniques that
can accelerate YOUR Business!
http://www.ebizchampions.com/leap/
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*** If You Speak, Read and Write Chinese... ***
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
... and are Experienced in Internet Marketing.
We need to Talk!
Please email me ebusinessbox@gmail.com
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The e*Vision eZine is published by Tom Hua
Copyright (c) 2001 - 2010, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.

DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.

I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.

All the Best, until next time!

Tom Hua
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Read ALL Past Issues at ==> http://ustoday.net/evision/
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