, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit. <br />
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As my valuable customer, YOU are invited to come to our <br />
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 <br />
 <br />
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    *** If You Speak, Read and Write Chinese... ***<br />
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... and are Experienced in Internet Marketing. <br />
We need to Talk! <br />
Please email me <a href="mailto:ebusinessbox@gmail.com">ebusinessbox@gmail.com</a><br />
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 <br />
  <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume XI - Issue 2011-1-25)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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             >>>>>> Featured Article <<<< <<<<<br />
   Three important ways to use content for website success<br />
                - by Stephanie Watson<br />
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Many business owners realize by now that they need a good <br />
website to attract customers, whether a bricks and mortar <br />
store, or an online store, a website is now a given. However, <br />
many business owners still do not understand how important <br />
regular and unique keyword rich content is to attracting <br />
site visitors. Those site visitors will eventually attract <br />
foot traffic to your store, or buyers online if you sell <br />
your services or product online.<br />
 <br />
After you spend all that time and money creating the perfect <br />
website your website is essentially invisible unless you do <br />
something to move it up in the search engine results. The <br />
very best way to do that is to provide compelling, unique <br />
content on a regular basis. Even if you're not willing or <br />
able to write the content the content must be provided. <br />
<br />
You can use content to attract visitors in three important ways: <br />
<br />
1.Blog -- With a blog you can add content that informs, <br />
instructs, and inspires your visitors to do something such <br />
as buy your product or use your service. Another great thing <br />
about a blog is that they are interactive. Your visitors can <br />
make comments, ask questions, and participate in the discussion. <br />
Participation is an excellent way to engage your visitors so <br />
that they develop trust in you. Blogs are easy to write, and <br />
should only take you a few minutes a day. Blogs should be more <br />
friendly and conversational than professional articles. You can <br />
also outsource blog writing to a ghostwriter or invite others <br />
within your area of expertise to submit their blogs on your site. <br />
<br />
2.Article Directory -- The article directory should include <br />
articles relevant to the website's niche. The articles can be <br />
by you, or used with permission by others who write within <br />
your niche, or you can purchase articles from writers for a <br />
small fee. There are also writers that you can hire at reasonable <br />
rates to ghost write articles on any niche that you want. The <br />
ghostwritten articles will have your byline, and can help <br />
establish you as an expert in your field. This can be better <br />
than letting others submit writing to your directory because <br />
you want to limit, as much as possible, providing links that <br />
send visitors out of your website. <br />
<br />
3.Article Marketing -- Article marketing is a great way to get <br />
what is called "back-links" to your website. These are one way <br />
links that lead visitors to your website once they read your <br />
article. This link will be located in your authors bio. You've <br />
probably seen articles just like this during your They also lead <br />
the search engines to your website and the more back-links that <br />
you have on your website the higher your site will rank for the <br />
search engines. <br />
<br />
All website owners should incorporate blogs, articles and article <br />
marketing into their online marketing campaign before ever <br />
spending money on any other type of marketing such as pay per <br />
click. No matter how you cut it, content is still king. <br />
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Stephanie is an online marketing consultant,a ghost writer, <br />
wife and mother of four beautiful daughters. She lives, <br />
loves and laughs in beautiful Huntsville, Alabama, <br />
The "Rocket City". Stephanie Watson may be contacted at <br />
<a href="http://www.barrypublishing.com" target="_blank">http://www.barrypublishing.com</a> <a href="mailto:slw081066@gmail.com">slw081066@gmail.com</a>.<br />
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 <br />
 <br />
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          >>>> eBook of the Week <<< <<<<br />
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Learn the signs and best measures<br />
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 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
    *** If You Speak, Read and Write Chinese... ***<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
... and are Experienced in Internet Marketing. <br />
We need to Talk! <br />
Please email me <a href="mailto:ebusinessbox@gmail.com">ebusinessbox@gmail.com</a><br />
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 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2011, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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