, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit.  <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume XI - Issue 2011-11-8)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
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             >>>>>> Featured Article <<<< <<<<<br />
A Look At How Google Panda Has Impacted SEO For Newer <br />
Businesses With Smaller Budgets  - by Chris London<br />
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I'm sure most seo's have already read several articles about <br />
how to recover from the Google Panda or Farmer updates. Many <br />
of which seem to be the same generic "10 SEO facts" everyone <br />
should know moving forward. For those who remain in the dark <br />
about the Panda updates, in short, they have been very <br />
effective at weeding out sites with crappy content as well <br />
as keyword rich domains with crappy content. I'm not going <br />
to regurgitate the same information about quality and <br />
relevancy mattering more than ever, because it always has <br />
mattered. For Google trust and authority have always been <br />
important, only now websites are going to have a much harder <br />
time showing up in the organic search results without it. <br />
Google's most recent update may very well have forced many <br />
seo's to step up their content quality and re-evaluate their <br />
practices, but how has it affected online marketing for new <br />
and small businesses with smaller budgets? Larger companies <br />
with deep pockets have remained relatively un-phased by the <br />
Panda updates. Why? Because they typically have well <br />
established authoritative sites that already generate plenty <br />
of traffic combined with a robust, well-rounded paid advertising <br />
and media placement campaign that also drives plenty of traffic. <br />
But for the little guy, well you've got to earn your trust <br />
and there aren't any shortcuts anymore. <br />
<br />
Achieving online success is exponentially more difficult now, <br />
because some of the quick tricks that seo's may have been <br />
implementing to gain rankings more quickly are no longer <br />
working. The things that worked 5 years ago and even 5 months <br />
ago simply don't work the way they used to and they don't <br />
provide the results they used to either. For the past couple <br />
years I've really felt that whether you were using white or <br />
black hat techniques, organic SEO alone was a self defeating <br />
endeavor for a start-up business. Organic search results take <br />
a lot of time, effort and if you've hired a professional, money. <br />
Don't misunderstand my message, organic SEO is still very <br />
worthwhile and in the long run can provide very good traffic <br />
and effectively reduce your overall advertising budget. The <br />
investment it takes to get there, however, is not small. <br />
<br />
So, what is my point? My point is that for newer small to <br />
mid-sized businesses making a decision to pay for organic <br />
SEO or PPC, PPC is going to win. If you have a new business <br />
that is relying on organic search tactics alone you better <br />
have deep pockets and time to ride out the investment. It all <br />
boils down to time and money. No new online business can <br />
establish an authoritative site and consumer trust in their <br />
first year online. And no business can afford to wait a year <br />
before starting to see a noticeable return on their investment. <br />
PPC is not a cheap alternative, but when it comes to bringing <br />
clicks and conversions fast, PPC is the clear winner. <br />
<br />
I believe the key term that business owners need to focus on <br />
now more than ever is "overall marketing budget." My company <br />
used to focus predominantly on organic search. Over the past <br />
few years it has become impossible to focus largely on organic <br />
search to achieve success for a new business online. <br />
Consequently, it's become increasingly hard to work with <br />
smaller businesses for online marketing due to budget <br />
restraints. Our business can't afford to lose time and money <br />
building an organic campaign and doing what's necessary to <br />
drive short term traffic and sales with a limited budget. <br />
As a start up business you should look at a well-rounded <br />
approach to marketing your business that includes email <br />
marketing, print media, paid advertising, media placement <br />
and PPC. This may be hard to do if you can't swing a minimum <br />
of $1,000 per month. <br />
<br />
Successful online marketing is built with content, coverage, <br />
repetition, traction and conversions. These are the same <br />
things that were important before online marketing became <br />
such a factor. That's how you build a brand. The cold hard <br />
facts are that you need to be prepared to commit to a long <br />
term plan for success. As a small or new company with a <br />
limited budget, your money is going to be best served in <br />
paid advertising such as PPC campaigns designed to generate <br />
immediate traffic and sales. <br />
<br />
Unlike many of my colleges, I don't thing SEO is dead. It is <br />
the nature of Web Design, development and internet marketing <br />
to change and change quickly. Like any business, those who <br />
are successful learn to adapt and change with the industry <br />
and the times. For a business to attain organic rankings for <br />
key terms that will actually provide quality traffic to your <br />
site, your site will need to be considered an authoritative <br />
site. Google reviewers aren't the end all and be all, but <br />
Google has sent a pretty clear message and sites that didn't <br />
have a strong foundation likely saw a swift drop. <br />
<br />
What does it take to be an authoritative site? It all comes <br />
back to time and trust. I'm sure plenty of seo's will <br />
disagree with the following statement, but realistically <br />
a newer site is looking at a minimum one year commitment <br />
to building back links, reviews, and quality content in <br />
order to start reaping the benefits of organic search. I <br />
think it's important for clients to be aware of the time <br />
commitment involved in good organic search results. I've <br />
done it enough times to know that there is no quick or <br />
"magic" way to gain good organic results. There are a few <br />
critical factors that make focusing on organic SEO alone a <br />
losing proposition for new websites, the most critical being <br />
time right down to the age of your domain name. <br />
<br />
The future of website marketing might just be pricing the <br />
little guy right out of the running for organic search. <br />
Hiring a proven professional to achieve good organic <br />
positioning is a fairly significant commitment. Ideally, <br />
a business would build organically and utilize a paid media <br />
placement campaign. With the way search is changing, mostly <br />
pertaining to Google, I think what we'll see is business <br />
owners opting for PPC over organic. The logic is sound... <br />
if a business has a limited advertising budget then that <br />
budget is going to go towards the method that can bring <br />
conversions in the short run. Organic won't die, it may just <br />
be reserved for larger companies that can afford it. <br />
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Chris London is one of the owners and the art director <br />
for a highly rated Web Design Company -<br />
<a href="http://www.pixelproductionsinc.com/e_commerce.php" target="_blank">http://www.pixelproductionsinc.com/e_commerce.php</a> <br />
and website marketing company - <br />
<a href="http://www.pixelproductionsinc.com/seo.php" target="_blank">http://www.pixelproductionsinc.com/seo.php</a><br />
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    *** If You Speak, Read and Write Chinese... ***<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
... and are interested in Internet Marketing in China - <br />
The Biggest Market in the world of our time.... <br />
Visit my Brand New WeiBo here today - <br />
<a href="http://weibo.com/itomhua" target="_blank">http://weibo.com/itomhua</a><br />
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 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2011, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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