, from Tom Hua - Publisher of e*Vision,
and the co-founder of the World Internet Summit.

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*** If You Speak, Read and Write Chinese... ***
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... and are interested in Internet Marketing in China -
The Biggest Market in the world of our time....
Visit my Brand New WeiBo here today -
http://weibo.com/itomhua
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To YOUR Success!

Tom Hua

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Welcome to this issue of e*Vision! by Tom Hua
(Volume XII - Issue 2012-9-25)
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The e*Vision ezine is specifically focused on the online
marketing of information products. I hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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Read ALL Past Issues at == http://ustoday.net/evision/
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>>>>>> Featured Article <<<< <<<<
Mark Twain's Guide To Article Marketing - by Steve Shaw
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Mark Twain is a favorite writer of many. He can turn a phrase
like no one else, and he's particularly known for his clever,
amusing and ironic sayings.

Much of his advice is timeless and truly can apply to all
sorts of situations. What kind of advice would Mark Twain
give if he was indoctrinating someone to the art of article
marketing?

1 - "Courage is resistance to fear, mastery of fear, not
absence of fear."

Article marketing is often done by business owners. They have
a website, and they know they need to market the website to
attract visitors. But doing online marketing is something that
is completely foreign to them, so undertaking that task is a
bit scary.

Article marketing is one of the most accessible forms of
online marketing, because pretty much anyone can do it. But
even so, there is still a learning curve. I run into people
all the time who get frustrated and overwhelmed at the thought
of having to learn the ins and outs of something that they're
totally unfamiliar with, like writing and submitting articles.
They give up almost before they begin.

I think Mark Twain would tell them that this situation that
they're afraid of is an opportunity to show courage.

2 - "If it's your job to eat a frog, it's best to do it first
thing in the morning. And If it's your job to eat two frogs,
it's best to eat the biggest one first."

This is great time management advice. One of the biggest
hurdles that beginners face is simply writing articles on
a consistent basis.

Taking Mark Twain's productivity advice to heart, it would be
a good idea to schedule your article writing first thing in
the day. Don't put it off--the longer that you procrastinate
the bigger and harder the task will seem.

3 - "The only way to keep your health is to eat what you
don't want, drink what you don't like, and do what you'd
rather not."

Unfortunately, what he says is true. We would all like it if
life were a lot easier, if there was an effective shortcut to
getting the outcome that we want, one that didn't require
much discipline or effort.

When you start marketing with articles, you will eventually
run into the issue of having to do things that are harder
than you wished they were. Not that article marketing is hard
--it isn't. But as human beings we love to see immediate
results, and we would love to think that you can submit a
handful of articles and then be ranked at the top of Google.

Unfortunately, it just doesn't work that way. You need to put
in the work in order to see the results. That means writing
quality content and submitting articles consistently month
after month.

4 - "A man's character may be learned from the adjectives
which he habitually uses in conversation."

The same could be said of the sentiments that a person
habitually expresses in his articles. Your articles will
be a key communication tool between you and your potential
customers, and your readers will deduce things about you
and your business from the way that your articles are written
and your attitude toward your niche.

5 - "A round man cannot be expected to fit in a square hole
right away. He must have time to modify his shape."

So true. So many times people want to start writing articles
and be like Ernest Hemingway right out of the gate. There is
also the common desire to do just a little bit of website
marketing and then to hop up Google's rankings by leaps and
bounds.

That can happen, but usually it takes time and consistent
effort. You must work long enough on your article marketing
to give your website enough time to "modify its shape" in
Google's eyes, and you must give yourself time to learn how
to write articles. You will increase your skill over time.

I really appreciate the sage advice of Mark Twain. It's so
practical and said with a lot of truth, tenderness, and humor.
With what you're facing as you start to submit articles for
your website, consider what Mark Twain has to say and let it
bring out the best in you.
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Steve Shaw is a content syndication specialist. Do you own
a blog? Need content? Join thousands of other blogs and get
free high-quality, niche-focused, human-reviewed content from
quality authors sent on auto-pilot - and it's all 100% free!
Get free blog posts now. http://www.autoblogit.com/
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>>>> eBook of the Week <<< <<<
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=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
*** If You Speak, Read and Write Chinese... ***
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
... and are interested in Internet Marketing in China -
The Biggest Market in the world of our time....
Visit my Brand New WeiBo here today -
http://weibo.com/itomhua
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=


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The e*Vision eZine is published by Tom Hua
Copyright (c) 2001 - 2012, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.

DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.

I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.

All the Best, until next time!

Tom Hua
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Read ALL Past Issues at ==> http://ustoday.net/evision/
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