, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit.  <br />
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    *** If You Speak, Read and Write Chinese... ***<br />
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To YOUR Success! <br />
<br />
Tom Hua <br />
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 <br />
   <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume XII - Issue 2012-11-20)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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 <br />
 <br />
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             >>>>>> Featured Article <<<< <<<< <br />
   Three important ways to use content for website success<br />
                 - by Stephanie Watson<br />
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Many business owners realize by now that they need a good <br />
website to attract customers, whether a bricks and mortar <br />
store, or an online store, a website is now a given. However, <br />
many business owners still do not understand how important <br />
regular and unique keyword rich content is to attracting site <br />
visitors. Those site visitors will eventually attract foot <br />
traffic to your store, or buyers online if you sell your <br />
services or product online.<br />
<br />
After you spend all that time and money creating the perfect <br />
website your website is essentially invisible unless you do <br />
something to move it up in the search engine results. The <br />
very best way to do that is to provide compelling, unique <br />
content on a regular basis. Even if you're not willing or <br />
able to write the content the content must be provided.<br />
<br />
You can use content to attract visitors in three important <br />
ways:<br />
<br />
1.Blog -- With a blog you can add content that informs, <br />
instructs, and inspires your visitors to do something such <br />
as buy your product or use your service. Another great <br />
thing about a blog is that they are interactive. Your <br />
visitors can make comments, ask questions, and participate <br />
in the discussion. Participation is an excellent way to <br />
engage your visitors so that they develop trust in you. <br />
Blogs are easy to write, and should only take you a few <br />
minutes a day. Blogs should be more friendly and <br />
conversational than professional articles. You can <br />
also outsource blog writing to a ghostwriter or invite <br />
others within your area of expertise to submit their blogs <br />
on your site.<br />
<br />
2.Article Directory -- The article directory should include <br />
articles relevant to the website's niche. The articles can <br />
be by you, or used with permission by others who write within <br />
your niche, or you can purchase articles from writers for <br />
a small fee. There are also writers that you can hire at <br />
reasonable rates to ghost write articles on any niche that <br />
you want. The ghostwritten articles will have your byline, <br />
and can help establish you as an expert in your field. This <br />
can be better than letting others submit writing to your <br />
directory because you want to limit, as much as possible, <br />
providing links that send visitors out of your website.<br />
<br />
3.Article Marketing -- Article marketing is a great way to <br />
get what is called "back-links" to your website. These are <br />
one way links that lead visitors to your website once they <br />
read your article. This link will be located in your authors <br />
bio. You've probably seen articles just like this during <br />
your They also lead the search engines to your website and <br />
the more back-links that you have on your website the higher <br />
your site will rank for the search engines.<br />
<br />
All website owners should incorporate blogs, articles and <br />
article marketing into their online marketing campaign before <br />
ever spending money on any other type of marketing such as <br />
pay per click. No matter how you cut it, content is still king.<br />
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Stephanie is an online marketing consultant, a ghost writer, <br />
wife and mother of four beautiful daughters. She lives, loves <br />
and laughs in beautiful Huntsville, Alabama, The "Rocket City". <br />
<a href="http://www.barrypublishing.com/" target="_blank">http://www.barrypublishing.com/</a><br />
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 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
    *** If You Speak, Read and Write Chinese... ***<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
... and are interested in Internet Marketing in China - <br />
The Biggest Market in the world of our time.... <br />
Visit my Brand New WeiBo here today - <br />
<a href="http://weibo.com/itomhua" target="_blank">http://weibo.com/itomhua</a><br />
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 <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2012, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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