, from Tom Hua - Publisher of e*Vision,
and the co-founder of the World Internet Summit.

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>>> Clickbank Premier Vendor Came Out of No Where! <<<<
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Hi ,


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Success to YOU!

Tom Hua

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Welcome to this issue of e*Vision! by Tom Hua
(Volume XII - Issue 2013-10-8)
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The e*Vision ezine is specifically focused on the online
marketing of information products. I hope you find the
information presented in The e*Vision ezine valuable,
and that it helps bring you online success.
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Read ALL Past Issues at == http://ustoday.net/evision/
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>>>> >>>> Featured Article <<<< <<<<
How to Use Long-Tail Keyword Phrases to Improve SEO - By Dale
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Understanding Keywords

When a person searches for a topic or a company by using a
search engine, he or she types certain words or sets of words
into the search query box. Businesses can feel more confident
that customers will find their websites when they incorporate
these search words, or "keywords," into the text on their site.

At the same time, not every keyword is created equal. When
most people perform research to find common search terms for
their websites, they choose something called a "head term."
For example, the owner of a computer repair service may choose
head terms like "computer repair."

However, a popular head term like "computer repair" may be
featured on so many websites that achieving a good Google
ranking becomes almost impossible.

Long-Tail Keywords

A long-tail keyword adds additional words to a head term to
make the search more focused. A matching long-tail keyword
phrase for "computer repair" could be "spyware scanner
computer repair technicians." Obviously, someone who enters
the words "spyware scanner computer repair technicians" has
a specific goal for the search, which is to find a computer
repair service that can remove spyware that is disabling his
computer.

Long-tail keywords are advantageous to a website because:

They're less competitive. Fewer businesses will use the terms,
which means that your page has better ranking potential.

They cost less. When you're bidding for keywords related to a
pay-per-click (PPC) campaign, these phrases will not deplete
your Adwords account.

They're specialised. As noted above, the people searching for
"spyware scanner computer repair technicians" have a specific
purpose in mind. Because they want something specific that
your business can deliver, these people are more likely to
convert when they click the link to your website.

How to Choose the Best Phrases

A number of companies offer long-tail search tools for your
business. However, a professional SEO company may have more
in-depth tools to offer. SEO companies often obtain these
phrases from the best place of all: your website. As a source
of material, your website is relevant, up-to-date and constantly
renewing itself. Therefore, a professional SEO company may
develop the best long-tail keyword phrases for your business
from the material that you already have on your site.

Once you understand how they work to improve SEO, you'll want
to include them as part of your Web content.
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About the Author
http://www.interestingarticles.com/author/by-dale/8808/1
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>>>> eBook of the Week <<< <<<
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Boost your club or shcol with
simple, proven fundraising ideas.
They need your help! Only $17!
ezyebook.com/fundraise.html
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The e*Vision eZine is published by Tom Hua
Copyright (c) 2001 - 2013, all rights reserved.
No portion of this publication may be reproduced
or transmitted without the express written consent
of the publisher or contributing editors and or writers.

DISCLAIMER: We disclaim any liability for the use of
Any contributed information contained herein.

I hope you've enjoyed this issue of the e*Vision ezine.
Please let me know if you have any questions, suggestions
or requests.

All the Best, until next time!

Tom Hua
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Read ALL Past Issues at ==> http://ustoday.net/evision/
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