, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit.  <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 5 reasons why you should attend World Internet Summit<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Register here as my VIP for F.R.E.E. - <br />
<a href="http://www.worldinternetsummit.com/wis/tom.html" target="_blank">http://www.worldinternetsummit.com/wis/tom.html</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Hi ,<br />
<br />
There are 5 very clear reasons why you should consider <br />
attending World Internet Summit in Sydney this year <br />
(even if you’ve been before).<br />
 <br />
To celebrate our 10th anniversary, we’re going to <br />
give you more insights that we ever have before.<br />
 <br />
Let's reveal to you in 10-short minutes HOW and WHY <br />
we can help you make 2014 your year online:<br />
 <br />
<a href="http://www.worldinternetblog.com/" target="_blank">http://www.worldinternetblog.com/</a><br />
<br />
Success to YOU!<br />
 <br />
Tom Hua<br />
        <br />
World Internet Summit Australia<br />
Feb 20-23 – LIVE in Sydney<br />
Register here as my VIP for F.R.E.E. - <br />
<a href="http://www.worldinternetsummit.com/wis/tom.html" target="_blank">http://www.worldinternetsummit.com/wis/tom.html</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
   <br />
   <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume XII - Issue 2014-2-11)<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
           >>>> >>>> Featured Article <<<< <<<<  <br />
Search Engine Optimization: Is Your Content Creation Plan <br />
Holding You Back? - by Julie Ann Ross<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
SEO (search engine optimization) is an ongoing strategy, and <br />
content creation holds a huge part of that strategy. Content <br />
creation touches many aspects of a search engine optimization <br />
campaign, from blog postings to social media interactions. At <br />
the most basic level, content creation has to be planned and <br />
then executed in a timely fashion. But, this plan has to be <br />
flexible to account for the ongoing changes within your <br />
industry environment.<br />
<br />
This plan takes the help of a search engine optimization firm <br />
that is dedicated to giving your company prime standings in <br />
search. Companies that try to handle content creation on their <br />
own often fail. It is much more encompassing than they <br />
originally think and deadlines get pushed back to accommodate <br />
for the everyday work that needs to happen every day.<br />
<br />
The firms that are succeeding for their clients are the firms <br />
that are building meaningful content on a regular schedule <br />
across the board - this includes blog posts, website content <br />
and social media interactions. Since search engine algorithms <br />
are written to be intuitive and changed frequently to help <br />
searchers find the info they are seeking, content that is <br />
engaging to the end reader is naturally going to rank well.<br />
<br />
Choose a Search Engine Optimization Firm that Knows Your <br />
Industry<br />
<br />
Some of the biggest successes in search come from engagement. <br />
Articles that are shared and passed around the internet are <br />
reported to search engines as valuable content. Writing for <br />
the end reader means that your company is providing valuable <br />
information that goes well beyond your brand. The search <br />
engine optimization company that you choose should have a <br />
complete understanding of your business and the environment <br />
in which it operates. When a firm knows their client inside <br />
and out, they are able to provide valuable content that will <br />
engage others and build rankings.<br />
<br />
For example, if your company sells tools, content creation <br />
should never just be centered on the tools themselves. How <br />
those tools are used can turn into valuable do-it-yourself <br />
pieces for consumers, or content could be built around tool <br />
safety. Another content creation avenue could include <br />
testimonies and project displays by customers. Parlaying <br />
the same topics into social media could include product <br />
giveaways or a call for photos of past projects and a chance <br />
to be featured on the blog. Without the guidance of a search <br />
engine optimization firm with a dedicated content production <br />
director, postings tend to become forced and overly didactic.<br />
<br />
Do You Know How to Link? Your Search Engine Optimization <br />
Firm Should<br />
<br />
Matt Cutts of Google recently released guidelines for <br />
backlinks. Past guidance regarding linking from the company <br />
was more than 10 years old. Google's focus has long been on <br />
end reader usability. These searchers are Google's clients, <br />
so their job is to make them happy - not to serve the search <br />
engine optimization firms. Unfortunately, many firms have <br />
failed to understand this and commonly try to spam Google <br />
into thinking that their content should hold more weight <br />
than others. These moves worked in the past, but the past <br />
is the past. If you partner with a search engine optimization <br />
firm that is content on using old practices for content <br />
creation, you are bound to see fewer and slower results.<br />
<br />
Here, Google once again reiterated that content that is <br />
meaningful and useful to the searcher, or end reader, will <br />
be held in high regard within search. Here is the official <br />
answer set forth by Cutts in regards to the question, "how <br />
many links should I include within each page of content on <br />
my site?" "The web changes, it evolves; in particular, <br />
webpages that have gotten a lot bigger, there's more rich <br />
media and so it's not all that uncommon to have aggregators <br />
or various things that might have a lot more links. So we <br />
removed that guideline and we basically now say keep it to <br />
a reasonable number,which I think is pretty good guidance. <br />
There may be a limit on the file size that we have now, but <br />
it's much larger -- at the same time the number of links we <br />
can process on the page is much higher."<br />
<br />
Simply stated: If the links are useful, Cutts says to <br />
include them, and include them in full. But, if the links <br />
are affecting readability, omit them.<br />
<br />
What Should Your Search Engine Optimization Strategy be for <br />
2014?<br />
<br />
Your company's search engine optimization strategy for 2014 <br />
should include a robust content creation plan that <br />
encompasses and touches every aspect of your involvement <br />
on the web. This content should be meaningful and promote <br />
interactions between consumers. For those who have tried <br />
content creation for the purpose of search engine <br />
optimization in the past, it is time to start playing <br />
with the big boys by investigating search firms that are <br />
capable of working within your areas of expertise.<br />
<br />
Keywords are of extreme importance when it comes to your <br />
content plan and the overall search engine optimization of <br />
your company's site. Topics are fairly easy to come by, but <br />
actual keywords take a good amount of research. Often, <br />
companies optimize for the terms that they use frequently <br />
within their industry. This can work, but it can also be a <br />
mistake. Your site should be written for the end consumer, <br />
so you must write and optimize for the reader. This means <br />
that ample research should be performed to show trends in <br />
search terms, both nationally and regionally. Without this <br />
information, the search engines do not have the data they <br />
need to serve your company's site up in results.<br />
<br />
A robust search engine optimization firm will have in-house <br />
writers, editors and researchers to help ensure that this <br />
task is performed correctly and that all writing for your <br />
site is uniform throughout. Additionally, this team will be <br />
on the lookout for overall cohesiveness in blog postings, <br />
social media and website content.<br />
<br />
If your company is lagging behind the competition in search, <br />
your content creation plan might be the culprit. Contact a <br />
search engine optimization firm and start playing hard ball!<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Rostin Ventures provides SEO services to cost effectively <br />
drive local clients to your site. We drive business to your <br />
site by building a profile and effectively optimizing your <br />
online content. That's what Rostin Ventures does for you. <br />
Find out more at <a href="http://www.rostinventures.com" target="_blank">http://www.rostinventures.com</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
          >>>> eBook of the Week <<< <<<<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Use your craft to earn extra cash or start a<br />
full-time business with this Guide The author<br />
shares lots of tips and experience with you!<br />
<a href="http://www.ezyebook.com/craftselling.html" target="_blank">http://www.ezyebook.com/craftselling.html</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
    <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2014, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=