, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit.  <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
>>>>> Your sneak-peek of the “Internet Challenge” <<<<<<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Hi ,<br />
<br />
World Internet Summit Australia – which starts this <br />
Thursday – is now SOLD OUT (so if you’re attending, <br />
please be there by 9am this Thursday morning to avoid <br />
the crush.)<br />
<br />
We’ve also just released some exclusive footage of <br />
the new “Internet Challenge” product that we’ll be <br />
releasing LIVE at the event.<br />
<br />
Click on the link below to get a glimpse of what <br />
Jim Graham will be releasing LIVE on stage and <br />
attempting to make lots of sales with during the <br />
“Internet Challenge.”<br />
<br />
(IN SHORT: It’s a product that will make it easy to <br />
grow a database from your Facebook page… very cool)<br />
<br />
<a href="http://www.worldinternetblog.com" target="_blank">http://www.worldinternetblog.com</a><br />
<br />
Success to YOU!<br />
 <br />
Tom Hua with Brett McFall <br />
        <br />
World Internet Summit Australia<br />
Feb 20-23 – LIVE in Sydney<br />
** Celebrating our 10th Anniversary **<br />
<br />
Register here as my VIP for F.R.E.E. - <br />
<a href="http://www.worldinternetsummit.com/wis/tom.html" target="_blank">http://www.worldinternetsummit.com/wis/tom.html</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
   <br />
   <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume XII - Issue 2014-2-18)<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
           >>>> >>>> Featured Article <<<< <<<<  <br />
Is Keyword Research Dead? Does Keyword Research Still Have <br />
Any Relevance? - by Steve Shaw<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
A recent post on social media got me thinking. It stated <br />
keyword research no longer had any relevance, that it was <br />
old and outdated, and should now be ignored.<br />
<br />
Were they right? Or is keyword research still relevant, and <br />
if so, how should it be used in today's online environment?<br />
<br />
Of course, several things have changed over the past few <br />
years. Here are three of the most important factors:<br />
<br />
- Google released their Penguin and Panda updates that fought <br />
back against shady SEO practices such as content that had been <br />
over-optimized for particular keywords, and backlink profiles <br />
that were too heavy on their use of keyword linking.<br />
<br />
- Google moved all their searches to HTTPS, with the result <br />
that searches were encrypted and website owners were no <br />
longer able to see which keywords had led a particular <br />
visitor to thir site.<br />
<br />
- Google released their Hummingbird update, which meant <br />
search engine results were more in line with the user's <br />
intention, rather than the exact keyword they had entered.<br />
<br />
The overall effects were as follows:<br />
<br />
- It was now harder to determine the profit potential of <br />
different keywords, and therefore what to optimize content <br />
for.<br />
<br />
- It became harder to get content ranked through keyword <br />
optimization, and over-optimization would work against you.<br />
<br />
However, it didn't mean, as many people continue to believe, <br />
that keyword research and optimization was past its use-by <br />
date, and of no further relevance.<br />
<br />
Sure, there are many other factors now at play, like social <br />
media signals... but it doesn't follow that keywords are now <br />
out of the mix completely.<br />
<br />
It simply means you now need to work harder to create great <br />
content that offers real value, that people will want to <br />
share.<br />
<br />
The only people really hurt by the changes - which is as <br />
Google had intended - were people creating valueless, non-<br />
original, poorly written content on the cheap to act as <br />
search engine fodder to artificially boost rankings. We <br />
should all be thankful such activities are now largely <br />
behind us.<br />
<br />
If you want to rank well now, your content best be worth it.<br />
<br />
But you still need to help Google and other search engines <br />
understand what your content is all about. And your focus <br />
should now be on working with Google, rather than trying to <br />
battle against their latest update to get your content <br />
artificially high.<br />
<br />
Such an approach is far more positive for your business long-t<br />
erm, and holds far less risk. In a nutshell, you now need to:<br />
<br />
(a) Create quality content in the first place;<br />
<br />
(b) Help them understand what your content is about so they <br />
can rank it appropriately.<br />
<br />
And this is exactly where keyword research comes in...<br />
<br />
Ultimately, it's all about supply and demand. You determine <br />
the ratio between the 'demand' (the numbers searching for <br />
particular keywords) and the 'supply' (the amount of content <br />
out there that already meets that need).<br />
<br />
Do the research properly, focus your content on one keyword <br />
rather than another, and you increase your chances of getting <br />
well-ranked, with increased visibility for your business as <br />
a result.<br />
<br />
This aspect hasn't changed. What has changed is you need a <br />
different approach in your optimization efforts. So it's now <br />
more about using semantically-related terms than it is about <br />
putting a particular keyword in a specific position based on <br />
the latest formula you read about.<br />
<br />
You're keeping it far more natural, while clearly indicating <br />
to Google what your content relates to.<br />
<br />
Building links to your content still matters too, despite <br />
what you might have heard. Again, there are simply more <br />
factors in the mix, so the effect is more diluted than it <br />
used to be. But that doesn't mean it's no longer worthwhile. <br />
In fact, the opposite is true if you want to give your <br />
content greater prominence than all the other content out <br />
there.<br />
<br />
Once more, in building your links, don't worry so much about <br />
the exact keyword you use to link back. Instead, use a wide <br />
variety of related terms, as well as more generic text, <br />
natural text such as 'click here', your domain name, and so <br />
on. The key is really not to try too hard. Let the content <br />
speak for itself, but gently guide Google in the right <br />
direction.<br />
<br />
To conclude, keyword research still matters and should be <br />
part of your online marketing strategy. But it's only one <br />
weapon in the arsenal, and only part of the story. Get too <br />
obsessed with keywords, and your content can lose some of <br />
its allure that would otherwise attract readership. Remember <br />
you're ultimately creating content for your readership - <br />
give that your primary focus, and use keyword research as an <br />
additional kick in the right direction.<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Steve Shaw is a content marketing expert and founder of <br />
<a href="http://SubmitYourArticle.com" target="_blank">http://SubmitYourArticle.com</a>, which enables businesses to <br />
syndicate their content to publishers worldwide, increase <br />
their online visibility, and attract new customers and <br />
prospects. For more help on increasing your business's <br />
online visibility, join Steve Shaw on Google+ at <br />
<a href="http://vWriter.com/Googleplus" target="_blank">http://vWriter.com/Googleplus</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
 <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
          >>>> eBook of the Week <<< <<<<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Improve your health and your garden!<br />
Honey from your own hive is the best<br />
in the world. Start today! Only $17<br />
<a href="http://www.ezytodo.com/beekeeping/" target="_blank">http://www.ezytodo.com/beekeeping/</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
    <br />
 <br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2014, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=<br />
Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=