, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit.  <br />
 <br />
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 >>> Facebook vs ClickBank – the winner declared! <<<<br />
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Success and to YOU!<br />
 <br />
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<br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume XII - Issue 2014-8-12)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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  <br />
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           >>>> >>>> Featured Article <<<< <<<<  <br />
 PPC Advertising: 5 Tips to Get the Most Bang for Your Buck <br />
                   - by Michelle Hummel<br />
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Many business owners don't realize how broad of a spectrum <br />
the answer to that question can span. Whether it's Google <br />
AdWords or Facebook's advertising program, clicks can cost <br />
as little as $0.30. But before you get too excited, it's <br />
important to understand that the low end of the spectrum is <br />
only for keywords with virtually no competition. As soon as <br />
you start looking at keywords in industries where there are <br />
at least a few businesses operating, the price quickly rises. <br />
We've personally managed campaigns for clients where the <br />
cost of a single click was over $25.<br />
<br />
Since even double digit click costs don't guarantee a <br />
purchase, it's easy to see why successful PPC advertising <br />
requires the right strategy. Without a solid strategy, it <br />
doesn't take long to spend a significant amount of money and <br />
not bring in any new leads or customers. Although that may <br />
sound intimidating, it shouldn't prevent you from utilizing <br />
PPC. When handled correctly, this form of advertising can be <br />
very powerful. So if you're thinking about PPC, here are five <br />
tactics you'll definitely want to utilize:<br />
<br />
Set a Budget<br />
<br />
Because Google has enough traffic to serve lots of ads, they <br />
can generally max out even large daily budgets. So while you <br />
want to be smart about the daily budget you set, avoid going <br />
so low that you aren't able to bring in the amount of <br />
traffic needed for any meaningful results.<br />
<br />
Get Organized<br />
<br />
Although it takes a little extra time upfront to properly <br />
organize your campaigns, this effort will pay off in the <br />
long run. When a specific effort is performing especially <br />
well, you'll be able to instantly ramp up. The same goes for <br />
ramping down if a certain campaign isn't working. Being as <br />
organized as possible will also provide you with the most <br />
accurate data about your pay per click ROI.<br />
<br />
Monitor, Monitor, Monitor<br />
<br />
One of the easiest ways for a business to tank their ROI is <br />
to not consistently monitor their ad campaigns. Just because <br />
something is currently working doesn't mean it will stay <br />
that way indefinitely. Since PPC does involve competing <br />
against other businesses, it's vital to stay on top of the <br />
entire competitive landscape. The same is true for ensuring <br />
that your own efforts are actually generating leads or sales <br />
and not just clicks.<br />
<br />
Utilize Negative Keywords<br />
<br />
This is arguably the best way to reduce wasted clicks. <br />
By understanding how the addition of a negative word can <br />
completely change the intent of a search, it's possible to <br />
ensure that you're not paying to reach the wrong audience <br />
(for example, the addition of €cheap€ to a search when your <br />
business specifically services a higher-end demographic).<br />
<br />
Ongoing Testing<br />
<br />
One of the great things about PPC is you can collect lots <br />
of data about exactly what works. But in order to do that, <br />
businesses have to prioritize testing on an ongoing basis. <br />
This type of iterative process is the best way to optimize <br />
campaigns.<br />
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This is the syndicated copy of an original article posted <br />
at WebStrategyPlus.com. Interested in learning more? visit <br />
<a href="http://WebStrategyPlus.com/blog" target="_blank">http://WebStrategyPlus.com/blog</a><br />
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    <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2014, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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