, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit.  <br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume XII - Issue 2014-11-11)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at == <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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           >>>> >>>> Featured Article <<<< <<<<  <br />
  5 Great Tips for Online Marketing - by Pierre Labuschagne<br />
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We all know that online marketing is a hard game to play. You <br />
read so many articles each day about how you should market <br />
online and what you should do but so many times you just read <br />
but never implement because it's just a overload of information.<br />
<br />
Online marketing is about building back links and being as <br />
engaging with the potential customer as possible. Besides for <br />
the following 5 great tips also always remember the following <br />
2 things when you market online:<br />
<br />
1) Apply the SO WHAT rule: Always ask yourself so what? For <br />
example:<br />
My name is Pierre Labuschagne (So What???)<br />
I do internet marketing and also web design for entrepreneurs <br />
and small businesses (So What????)<br />
I have more than 4 years of experience and make a living full <br />
time doing online marketing (So What???)<br />
I can help you with your social media marketing and expanding <br />
your online presence on the internet (So What????)<br />
If I help you then you will generate more leads (So What???)<br />
More leads will bring in more sales (So what???)<br />
You will generate a larger revenue and be more profitable<br />
Now all you do is take out all the (So What's) and connect <br />
the lines with words so it all flows into one paragraph and <br />
voila... instant sales letter!<br />
<br />
2) Always include your USP (Unique Selling Proposition)<br />
You should include your USP in all the marketing that you do. <br />
Think about it nice and hard before you decide on what your <br />
USP should be. Think about what makes your business unique <br />
to any of the competitors. Where lies your edge over them?<br />
Now let's get down to business. Here are my 5 GREAT tips for <br />
where to do your online marketing:<br />
1) Sitemap<br />
Yes I know. You did expect that little word to show up on this <br />
list did you? Sitemap generation and submission is key to any <br />
online marketing strategy. This is how search engines pick you <br />
up and find out what your site is about. You should submit <br />
your sitemap weekly at the very least. I submit mine after <br />
every blog post or whenever I change something on my site. <br />
There are many programs and websites that can help with this. <br />
One such is Attracta. You have to submit your sitemap to at <br />
least Google, Yahoo, Bing and Ask.com once a week.<br />
2) Directory Submission<br />
Directory submission is key towards building back links to <br />
your site. But as I advise all my customers. Never try to <br />
automate this step. Semi-automatic submission is as close to <br />
automation as what you should come to. There are thousands of <br />
websites that say they can submit your site to millions of <br />
other sites. Or they can build millions of back links. The <br />
fact of the matter is they aren't lying but if you use that <br />
then Google will pick up that you have millions of back links <br />
to your site which are exactly the same as say 100000 other <br />
sites and these back links have no relevance. Then the search <br />
engines will punish you and you could even get blacklisted. <br />
For help with this you can always visit <br />
<a href="http://www.pierradollars.com/seo" target="_blank">http://www.pierradollars.com/seo</a><br />
<br />
3) Blogging<br />
Ladies and gentleman let's face it... Blogging is key to any <br />
online strategy. It is where you create a world of content and <br />
information. And Google loves content and information! Just <br />
like any other search engine. It is key to try and blog daily <br />
about your products, services or great tips. Then after you <br />
publish your blog you have to PING your blog and then also do <br />
some blog commenting. This helps to improve your visibility on <br />
the internet.<br />
<br />
4) Article Marketing<br />
This what you are reading right now is a form of article <br />
marketing. Why is this important? Well easy. You write a <br />
article. You then submit your article to let's say 15 article <br />
submission sites and it gets read on each site 4 times. Now <br />
you 60 people who didn't know about you yesterday now knows <br />
about you and your products or services.<br />
<br />
5) Online Classifieds<br />
OH YES! The most very old and ugly yet still effective form <br />
of online marketing is the online classifieds. Even though it <br />
is not as effective as it used to be, it is still a wonder <br />
machine where you could catch some nice exposure. The problem <br />
is that the free online classifieds sites are heavily <br />
populated with every Tom, Dick and Harry posting ads for <br />
their affiliate products. So the key here is to keep hammering <br />
those sites with your ads. Try to post at least 5 adverts a <br />
day. Try to find different angles and categories you can use.<br />
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For any other help please visit:<br />
<a href="http://www.pierradollars.com" target="_blank">http://www.pierradollars.com</a><br />
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    <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2014, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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