, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit.  <br />
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>>>>>>>> How to Edit a Video like this one...  <<<<<<<<<br />
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<br />
Hi , <br />
<br />
If you are a Business owner or Marketer then I expect <br />
you already realise how important it is to use Video<br />
to market online.<br />
<br />
Now shooting videos is the fun part but what can <br />
really put a spanner in the works is the Editing!<br />
<br />
Well if you are on a Mac then I have a solution for <br />
you.<br />
<br />
Brit TV Director (MTV/BBC) Jules Watkins turned<br />
Video Hero has a new training course that you are <br />
going to love.<br />
<br />
<a href="http://ustoday.net/sf.html" target="_blank">http://ustoday.net/sf.html</a><br />
<br />
ScreenFlow Hero will get you up to speed using <br />
ScreenFlow on your Mac to edit SPARKLING Videos that <br />
make your prospects and customers really take notice <br />
and TAKE ACTION!<br />
<br />
Just one great Video can really make a huge difference <br />
to your conversion rates and Jules's training will <br />
show you how to add that extra VA VA VOOM into your <br />
editing.<br />
<br />
Go watch Jules's Video right now that he edited <br />
himself in ScreenFlow to see what I mean:<br />
<br />
<a href="http://ustoday.net/sf.html" target="_blank">http://ustoday.net/sf.html</a><br />
<br />
Jules shows you from A-Z how to make kick butt Videos <br />
in no time at all, saving you a tonne of money and <br />
stress.<br />
<br />
If you need to Edit SUPERCHARGED Videos on your Mac <br />
then this is a no-brainer.<br />
<br />
Go check out ScreenFlow Hero <br />
here >>  <a href="http://ustoday.net/sf.html" target="_blank">http://ustoday.net/sf.html</a><br />
<br />
Success to YOU!<br />
  <br />
Tom Hua<br />
<br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume XV - Issue 2015-4-7)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at = <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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           >>>> >>>> Featured Article <<<< <<<<  <br />
 Advertising On Facebook: How To Run Profitable Facebook Ads<br />
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Advertising on Facebook is one of the most powerful forms of <br />
online marketing now available.<br />
<br />
Unfortunately, many people approach it in a way that loses <br />
rather than makes them money. They then reject Facebook <br />
advertising as a source of new leads and customers. This <br />
also means they lose out on revenue that's otherwise sitting <br />
there waiting for them to take advantage of.<br />
<br />
But with a slight shift in approach, they could run ads with <br />
a positive ROI (Return on Investment). By doing so, they can <br />
claim a new and often very profitable revenue stream for <br />
their business.<br />
<br />
Here's How To Make It Advertising On Facebook Work ...<br />
<br />
It all starts with your Facebook Page, or fan page.<br />
<br />
Your fan page needs to be updated regularly with new content. <br />
This keeps it fresh and alive, enhances your business's <br />
credibility, and connects with your audience.<br />
<br />
In terms of advertising, truth is, it's difficult to <br />
advertise on Facebook effectively for the long term without <br />
ensuring your fan page is regularly updated.<br />
<br />
It's been designed to work like that.<br />
<br />
Facebook doesn't just want a bunch of advertisers. They need <br />
those advertisers to be posting other content too. Otherwise <br />
they lose their user base and their whole business model <br />
starts to fall apart. Facebook users will simply go elsewhere <br />
to find content that interests them.<br />
<br />
You start by running ads for the fan page itself.<br />
<br />
(You'll see how this ties in with running external ads soon. <br />
In other words, ads that link to your own web site for <br />
example.)<br />
<br />
Here's how it works ...<br />
<br />
Start A 'Like' Campaign For Your Page<br />
<br />
Start by running a campaign for people on Facebook to Like <br />
your fan page.<br />
<br />
Why do you need people to Like your page?<br />
<br />
It means:<br />
<br />
In terms of social proof, think about this.<br />
<br />
Which one of the following types of business would you be <br />
more likely to purchase from or want to connect with?<br />
<br />
Obviously, most would pick the latter. All that social proof <br />
gives it far more credibility and trustworthiness.<br />
<br />
Likes can also have a direct impact on sales and thereby <br />
your levels of profitability. Like it or not (excuse the <br />
pun), the Likes on your page have a direct impact on your <br />
sales conversion rates.<br />
<br />
Furthermore, Likes positively impact your ad click-through <br />
rates. This makes advertising on Facebook more cost <br />
effective and profitable over time. Here's how:<br />
<br />
So you have your Like campaign up and running. This rewards <br />
you with a growing community of fans. These are all prospects <br />
who have raised their hand and said they're interested in <br />
what you do.<br />
<br />
You now have a couple of key advantages when you start <br />
advertising your business directly on Facebook.<br />
<br />
Hopefully you can now see the importance of starting with an <br />
effective Like campaign when you begin advertising on <br />
Facebook. To ensure this is effective, as described above, <br />
this goes hand in had with regular updates on your fan page.<br />
<br />
Start 'tagging' people who purchase from you and identify <br />
them as buyers. You do this by putting some Facebook <br />
conversion tracking code on your site.<br />
<br />
This basically tells Facebook who has purchased from you. <br />
You can then ask Facebook, once again, to find you a <br />
lookalike audience who you can advertise to.<br />
<br />
This has the potential to be incredibly powerful and valuable <br />
for your business. The more buyers you have 'tagged' in this <br />
way, the more effective and accurate the process becomes. <br />
Over time, your ads become increasingly targeted, cost-<br />
effective and profitable.<br />
<br />
As you can see, by using Facebook advertising, finding a <br />
market for your business consisting of interested prospects <br />
and potential buyers becomes a largely automated process. <br />
When approached in the way described here, it can be very <br />
profitable.<br />
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ABOUT THE AUTHOR - To find out an easy way to keep your <br />
Facebook fan page updated on an ongoing basis with little <br />
or no effort required, see <a href="https://www.vwriter.com" target="_blank">https://www.vwriter.com</a>.<br />
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          >>>> eBook of the Week <<< <<<<br />
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A problem every child and school is<br />
facing every day! How you can help<br />
you kids and their school beat bullies!<br />
<a href="http://www.ezyebook.com/stopbully/" target="_blank">http://www.ezyebook.com/stopbully/</a><br />
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    <br />
 <br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2015, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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