, from Tom Hua - Publisher of e*Vision, <br />
and the co-founder of the World Internet Summit.  <br />
  <br />
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    <br />
Tom Hua<br />
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Welcome to this issue of e*Vision! by Tom Hua<br />
(Volume XV - Issue 2015-6-9)<br />
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The e*Vision ezine is specifically focused on the online <br />
marketing of information products. I hope you find the <br />
information presented in The e*Vision ezine valuable, <br />
and that it helps bring you online success.<br />
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Read ALL Past Issues at = <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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           >>>> >>>> Featured Article <<<< <<<<  <br />
4 Innovative Ways To Save Your Website From Google Penalties <br />
                   - by Emily Earhart<br />
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Content management is become a tough job now days. With <br />
Google releasing their best Panda, and Penguin to penalize <br />
poor content, SEO market has started seeing downfall all over <br />
again. SEO experts are finding it very much hard to digest <br />
all the updates given by these two titans. It's not easy to <br />
dodge all the bullets from the terminator. Hell! ultimately <br />
all of us have to face it ( Google penguin penalization). <br />
Sorry! got carried away with emotions. It's getting tougher <br />
and tougher each day and writers are facing nightmares like: <br />
What to write? How to write? etc. Here we are going to discuss <br />
the ways to save our site from one of the two assassinators <br />
(Google Penguin):<br />
<br />
1. Set A Single Goal: If you are planning to work on a website, <br />
then the first thing you should keep in mind the goals for <br />
that particular site. Sometimes people get carried away by <br />
thinking of expansion. You must remember that, Google has a <br />
sharp surveillance mechanism, it does approve a single domain <br />
more than too many sub domains. For example: If you have <br />
opened a website, and you are doing well. Later you have an <br />
idea of expanding, and then you create other microsites. <br />
Result to this is catastrophic, your rating can fall down <br />
immediately. Because Google don't know the other microsites <br />
created by you. So, it would be advisable to stick to your <br />
plans and later think of expanding. Penalties are very rough <br />
side of the road to travel.<br />
<br />
2. Be Cautious About LDR(Linking Domain Relevancy): Google <br />
changes the rules once in a while. Well! what to say it's a <br />
dirty play ground which is out there, some gets hit, some <br />
dodge it. You should decide whether to be hit or not? <br />
Websites are rated by the LDR's, it has turned into a new <br />
Public Relation (PR) system. Let's make it much more <br />
comprehensive for you, by giving you an example:<br />
Suppose you have a real estate website, going on. Surely you <br />
will be having some related links to it. Related links means, <br />
links directing to sites which are related to real estate. <br />
Otherwise sites with unrelated links will be off the charts <br />
from the organic search.<br />
<br />
3. Avoid Spammy Anchor Text: Anchor text is the highlighted <br />
text within the hypertext link. It's been an age old strategy <br />
of successful online digital marketers, to put up the desired <br />
keyword phrase as anchor text. They used to do that in a <br />
particular purpose, so that users could go to the link <br />
connected to it and Google to increase the page rank. But <br />
Google doesn't keep any loopholes behind it, with each <br />
update they are closing the doors for top ranking. With the <br />
new updates Google had brought a check to this, it has been <br />
alerted that inserting too many links of your keyword phrase <br />
as anchor text will prove to be fatal for your site.<br />
<br />
4. Creating Brand Image: It has been keenly observed that, <br />
Google behaves leniently with some big brands. It would be <br />
helpful for you to save yourself from the 2 P's (Panda, <br />
Penguin) penalty if you create a good Brand image in front <br />
of Google. Mind you Google is very strict and hates duplicity, <br />
to achieve such position you should have a legit site, and <br />
should have a proper Social Media presence.<br />
<br />
In The End<br />
Coming first in an Olympic race is not easy. One should <br />
train themselves accordingly, they must have the strength <br />
and endurance to push their mind and body to reach the <br />
winning strip. Similarly coming to the top of the organic <br />
rank charts is little bit tough. Moreover, keeping yourself <br />
out of penalties are much more challenging. To save yourself <br />
from penalties you should be proactive and follow the <br />
aforementioned points. Companies goes haywire if they find <br />
out their ranking sinking down as the Titanic. But there are <br />
some responsible Search Engine Optimization (SEO) companies <br />
who take care about this problems. They one way ticket to <br />
get to the top is nothing but knowing the Google algorithm.<br />
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Emily Earhart is a fun loving, pizza munching girl whose <br />
prince charming is Rand Fishkin. She has been working as a <br />
digital marketer with an integrated digital marketing agency <br />
for over 5 years now and loves to write articles and blogs <br />
on Professional seo services and the current digital <br />
marketing trends <a href="http://www.marketingaxle.com/" target="_blank">http://www.marketingaxle.com/</a><br />
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The e*Vision eZine is published by Tom Hua <br />
Copyright (c) 2001 - 2015, all rights reserved. <br />
No portion of this publication may be reproduced <br />
or transmitted without the express written consent <br />
of the publisher or contributing editors and or writers. <br />
<br />
DISCLAIMER: We disclaim any liability for the use of <br />
Any contributed information contained herein.<br />
<br />
I hope you've enjoyed this issue of the e*Vision ezine. <br />
Please let me know if you have any questions, suggestions <br />
or requests.<br />
<br />
All the Best, until next time!<br />
<br />
Tom Hua<br />
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Read ALL Past Issues at ==> <a href="http://ustoday.net/evision/" target="_blank">http://ustoday.net/evision/</a><br />
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